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David: You’ve written on the topic of innovation for some time providing alternative perspectives on processes such as Six Sigma etc. Has your view on innovation itself changed or is it the same? How do you personally define innovation?

Bruce: Innovation, for me, is invention that generates value for people. Often that value is monetary and commercial and produces profits, jobs, taxes and economic growth. Increasingly innovation is happening in non-market civic arenas–health, education, transportation, warfare (yes warfare), where the increased value is not necessarily monetary alone but hugely beneficial to the people it effects. The fastest growing field in innovation and design consulting is health care. Yet, there is a lot of money to be saved and earned in that space, but the biggest beneficiaries are patients, doctors and nurses.

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Well, in this case I’m referring to the fact that once a year, Disney (DIS) puts out a call for product ideas to its entire consumer products division of 12,532 employees, which includes Fashion & Home, Toys & Electronics, Food, Health & Beauty, Stationery and Publishing. That means sales, communications, and other non-inventing divisions get to participate. It’s what they call the “Big Idears” contest. For the first time, one of these ideas is coming to the mass market…

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BusinessWeek asked the crowd for opinions on...crowdsourcing. This is my response, published to the BusinessWeek website.

@helenwalters posted the request for opinions on Twitter.

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Idea management systems are not just for large corporations. Every business needs an influx of potentially useful ideas to help it stay competitive. There are many methods for collecting and selecting the best ideas. In most companies, there’s no shortage of good ideas. They come in every day—from customers, suppliers, employees. And, of course, there are those ideas you get in the middle of the night when incubating a problem or opportunity!

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