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These apps aim to provide value in three ways. First, they can bridge geographical and organizational information divisions by moving conversations out of email and hallways and into shared spaces such as blogs and wikis. This way, information becomes searchable, serendipitous connections are made, and ideas pollinate in ways they couldn’t before. Communities of interest spring up around subject matter rather than organizational hierarchies. For instance, a hardware engineer in Ireland who experiments with open-source software in his spare time could link to a blog on Linux started by a software developer in Australia. Even though the hardware engineer isn’t part of the software development team, he could follow discussions and share ideas, some of which the dev team may find useful.

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spigit idea management connectbeam pfizer socialnetworks ROI businesscase

* 52% of organizations that adopt blogs, wikis, and social networking tools (among others) achieved best-in-class performance levels compared to 5% for those that didn’t.

* The same tools were used within organizations that achieved an 18% year-over-year improvement in employee engagement. Companies that didn’t use these tools grew engagement by a mere 1%. (An aside--not sure how "employee engagement" was measured).

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enterprise2.0 enterprise 2.0 business case businesscase roi

Over the last year I've worked with organizations around the world trying to grapple with Web 2.0 and the growing external marketplace pressure that's being exerted for the change and transformation of businesses and the way they work. "/><meta name="Copyright" content="web2.socialcomputingmagazine.com"/><link rel="alternate" type="application/rss+xml" title="RSS" href="http://web2.socialcomputingmagazine.com/index.rss"/><link rel="alternate" type="application/atom+xml" title="Atom" href="http://web2.socialcomputingmagazine.com/index.rss?format=atom

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enterprise 2.0 enterprise2.0 adoption business case businesscase

All the evidence points to a number of critical success factors in capitalising on Enterprise 2.0 applications. These include:

1. Start with just one or two projects and be patient in ensuring that these have an impact before moving forward with more projects.

2. There must be a clear business requirement and some metric that can be used to evaluate the outcomes of the pilot trials.

3. Don't try and change corporate culture with technology but pick areas that are ready to try a different approach.

4. Each pilot trial should have a sponsor at a level senior enough to push on with the project against the inevitable sceptical comments.

5. Publicise all the outcomes as widely as possible across the business.

6. Be prepared for failure and learn from it.

7. Be prepared for success by having the next set of projects already mapped out.

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enterprise 2.0 enterprise2.0 adoption business case businesscase

It is time to revisit business analysis basics and be careful to make sure we have not started focusing entirely too much about the perceived need for these tools, opposed to a specific need. These tools are powerful and attractive, but we really need to understand if and how these technologies should be leveraged - pinpointing where they can alleviate business pains.

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enterprise 2.0 enterprise2.0 adoption business case use case businesscase usecase