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Companies with revenues exceeding $1 billion—along with business-to-business organizations—are more likely to report benefits than are smaller companies or consumer companies. Among functions, respondents in information technology, business development, and sales and marketing are more likely to report seeing benefits at various levels than are those in finance or purchasing. IT executives, in general, are more focused on using Web tools to achieve internal improvements, while business development and sales functions often rely on the technologies to deliver better insights into markets or to interact with consumers.

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As we’ll see, this is an intriguing case of a nascent business, social, and technology movement that seems to — despite some claims to the contrary — actually have had a rather humble and unheralded ascent while making surprisingly deep inroads in business including some higher profile successes. Make no mistake however, despite the apparent numbers, this is a movement that’s in its early days yet and which has years — if not a decade or more — before it has its largest impact.

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enterprise20 adoption business case

Search of Harvard Business School's Working Knowledge site for 'innovation'

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Many questioning about enterprise 2.0 these last weeks. How to make it work, how help companies to understand it, how to calculate the ROI ? So many questions that, at the end, can be summed up in only one : undestranding how these new logics can integrate into the existing and add to it. Without that, it’s obvious that either companies don’t dare either they will dare with overcautiousness and won’tbe able to get the most from their initiative, either will dare in a bad way and things will be counter-productives.

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enterprise2.0 business case e20 roi

Despite recent statistics showing that Enterprise 2.0 tools have spread to about a third of businesses globally, there remain ongoing questions being asked in the enterprise software community about the real returns that they provide to businesses that deploy them.

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enterprise2.0 roi business case

But how will Google ever make money? There's the rub. The company's adamant refusal to use banner or other graphical ads eliminates what is the most lucrative income stream for rival search engines. Although Google does have other revenue sources, such as licensing and text-based advertisements, the privately held company's business remains limited compared with its competitors'.

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So what's the verdict? Clearly, when over 60 percent of respondents think that Web 2.0 isn't for enterprise use just yet, it's not. More work needs to be done to adapt Web 2.0 tools and techniques to fit business applications.

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enterprise 2.0 enterprise2.0 adoption business case