Vladimir Hrouda's Library tagged marketing →  View Popular

EzineArticles.com allows expert authors in hundreds of niche fields to get massive levels of exposure in exchange for the submission of their quality original articles.

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Advertising decisions based upon 'Assumptions' versus Objective, Free, Fact-Based 'Knowledge' finally available on Social Media

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Social Media Explorer explores social media, public relations and marketing through commentary and analysis.

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Microblogging Leader: Twitter - Everyone knows this service. It's got such a lead in this space that it's difficult to see anyone else taking over. This

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A wealth of resources for business owners — videos, articles, blogs, and expert advice to boost your business, sponsored by American Express OPEN.

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OPEN Forum American Express Business Owner Expert Advice Small Grow Your Insight Finance Marketing Innovation Leadership Management Strategy Planning Expertise

I've been thinking a lot about long-term changes since I wrote about LocalPeople and hyperlocal journalism a few days ago. I do see the future of journalism in its ability to drill deeply into topical and geographic niches. But as I step back, I think the same is true for most large organizations, particularly in business. This is a reversal of direction, for decades, actually hundreds of years, communicators, branders, merchants, advertisers, elected officials, fund raisers have all moved toward bigger. Technology kept assisting organizations to reach more and more people at lower cost per person. The golden era of physical newspapers and broadcast flourished for a very long time and it's long, steady decline started in the 70s did not pose much of a threat until the 90s and has only become clearly unstoppable for the last three or four years. What really happened was that first technology let merchandising scale until it became massive, and simultaneously annoying and ineffective. It allowed, almost required, merchants to keep getting bigger. Now the reverse is coming to pass. Global companies are discovering that technology is allowing them to get more personal, more interactive and more efficient by sing social media to talk with people one at a time. This is absolutely baffling to many traditional mass merchants. They would prefer to do what they have always done in a new channel. They keep trying and it very rarely seems to work. People just don't like being marketed to. They would prefer talking. They trust recommendations from peers more than ads. This has probably been always true for the most part. But now we have tools that let us get recommendations on what to buy,listen to, watch from each other and we trust real humans rather than faces on pages or screens. After decades of learning to think really, really big, survival now requires brand people, advertisers, marketers, politicians, fund raisers to think really small. The entire world is becoming a micro market. We are self-organizing into topical n

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This is an introduction to my book on social media marketing entitled The New Community Rules: Marketing on the Social Web

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Every time I speak to groups of small business owners I tell them that, when it comes to marketing, I would just as soon see them do something ordinary, day in

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When I announced my book deal, I promised occasional updates on my progress. I figure now is as good a time as any to let you know where things stand. As I write this post, I'm sitting on roughly 5,000 words of my manuscript. I've written more than that and have plenty of jotted notes and typed-up transcripts from conversations...

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OPEN Forum American Express Business Owner Expert Advice Small Grow Your Insight Finance Marketing Innovation Leadership Management Strategy Planning Expertise

There's a massive difference between the phrases 'join me' & follow me. By changing one word in that phrase, you dramatically change the meaning of the phrase. Read On...

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The #1 Resource for Personal Branding Online

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What makes a blog post something worthy of links? What makes a blog post something that people will send around to their friends? If you're looking to find

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No matter how many shiny, cool features and benefits you cram into your marketing messages, brochures and presentations, you better find ways to help the

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Why did Google send me a sales letter rather than an email & what can YOUR business learn from this? Read on...

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Still on the fence about whether to start a corporate blog? Well guess what, your competitors aren’t hesitating and they’re stealing your market shar

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[Here's a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] Facebook is one of the best environments to establish and grow a fan base of highly...

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OPEN Forum American Express Business Owner Expert Advice Small Grow Your Insight Finance Marketing Innovation Leadership Management Strategy Planning Expertise

You can't stop negative word of mouth. Every business has it. (You can't make everyone happy.) So don't freak out when you get a negative review or blog post online. Instead, reach out to your enthusiastic fans and ask them...

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