Howard Rheingold's Library tagged augmented_reality →  View Popular

"Augmented Reality is going to make it possible for us to see through walls. It will remove some of the blindness that has crept up around our industrial landscape. But what is the “use” of this tool we’ve fashioned? And how will it even be implemented; how will many different app developers ever agree on what we see from a single window?

In a couple of weeks a bunch of us are going to get together to talk about this at ARDevCamp . But as a pre-amble to that I thought I’d share some of my own questions, thoughts and observations."

blog.makerlab.org/...augmentia - Preview

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"# 3D browsers will be a fad (Junaio/Layar 3D)
# Augmented GPS will arrive (eg TomTom’s with cameras)
# By the end of the year I think we’ll see some early form of face recognition on the iPhone/Android. It wont be perfect but it will arrive.
# I see either Layar buying Wikitude or Wikitude buying Layar

* either way I don’t see their being 2 main browsers at the end of 2010, we’ll be down to one (sooner or later VCs will want to see some money being made). VC’s are investing a lot of cash in Layar and they will want to see where that money is going, Layar will need to get some layers that bring value to the platform or risk disappearing. Layar is a bit like Skype, they have a great product but are not getting any decent content created with their API.

# Despite what Layar say, I don’t see them releasing a Symbian version of their app. Too much effort for no reward (no distribution channel)
# I think consumers will get tried of the current ‘throw data in the camera view and call it augmented reality’ applications we have today. We’ll continue to to see hype and everyone who owns POIs will continue produce so called AR apps but I think we are reaching the top of the curve and consumer will want more. Once Apple open up the api marker based games will be the next wonder"

gamesalfresco.com/...gmented-reality-in-2010-part-4 - Preview

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"3D TV, HTML5, video over Wi-Fi, superfast USB, and mobile "augmented reality" will emerge as breakthrough technologies in the next few years. Here's a preview of what they do and how they work.
Glenn Fleishman, PC World"

www.pcworld.com/...printable.html - Preview

mobile_devices augmented_reality future

"As promised a more specific ‘commercial’ follow up to my previous post on this topic which was more ’story’ centric. I am developing and producing a range of Augmented Reality (or if you prefer AR, ‘blended or layered media’) applications at the moment. I have also been asked to present at a few conferences and create a detailed white paper on the implications of AR for government & business looking at privacy, legal, copyright & crime issues. As readers of this blog will know I also lecture, run workshops and work with creative teams to come up with future ‘social entertainment’ based around virtual worlds and augmented reality.
But the purpose of this short post is to simply list and try to categorise the many types of business Augmented Reality apps appearing in the market. The first manifestations of AR appeared in the late 60s, became real in the 70s and by the 90s were already being used by major companies. Now portable computing is finally powerful enough to deliver AR to anyone who has a smart phone or latest generation PC or console. But first my simple definition of Augmented Reality.
Information, 3D models or live action blended with or overlaid onto the physical world in real time. A camera & attached screen is used to view the combination of reality & real time virtuality. Devices or systems commonly used for AR include

But the purpose of this pretty detailed post is to simply list and try to categorise the many types of business Augmented Reality apps appearing in the market and to try to identify opportunities."

www.personalizemedia.com/mented-reality-business-models - Preview

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"As of today Android and iPhone 3GS users can see recovery.gov contract data on their phones via the Layar augmented reality application. Layar is an application that overlays your view of the real world with waypoints representing your favorite coffee place, the movie theatre you're trying to find, or in this case, where some of that $787 billion from the American Recovery and Reinvestment Act is going.

If you have an iPhone 3GS or Android device you can install the Layar app for free and then search for "recovery" or "sunlight" within Layar to find this layer. The layer works best near large cities where you are most likely to find recovery contracts, below is an example of what it looks like on the streets of Washington DC."

sunlightlabs.com/...coverygov-contracts-your-phone - Preview

augmented_reality public_sphere iphone comm217

"Wouldn't you like to mix wild hand gestures, cute birds flying around your screen, Twitter, tweeting bird sounds, and your web camera? Well, now you can with Flyar. "

www.baekdal.com/...twitter-augmented-reality - Preview

twitter augmented_reality

"When you drive your car your dashboard instruments display the speed, amount of fuel left, and distance traveled. You can use Google Maps on your smart phone to find restaurants, post offices, or other important landmarks all around you. Why can’t this sort of information be given to you all the time, streaming directly into your field of vision on a contact lens? That’s the question University of Washington Prof. Babak A. Parviz asks in his recent letter to IEEE Spectrum. Parviz and his team have been developing miniature circuits and simple LED displays and integrating these elements onto a contact lens-like polymer. They’ve tested them on rabbits who can wear the devices without harm. As Parviz points out, introducing Augmented Reality onto a contact lens is just a matter of time and effort."

singularityhub.com/...be-coming-to-your-contact-lens - Preview

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"Today another iPhone app gets the augmented reality treatment, this time with restaurant-finding Urbanspoon’s new “Scope” feature."

mashable.com/...urbanspoon-augmented-reality - Preview

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"Companies from GE to Popular Science to Doritos have begun incorporating augmented reality (AR) into their marketing, and iPhone and Google Android have begun proliferating. A simple definition: Augmented reality combines looking at objects in the real world and then integrating them with computer generated images.

Augmented reality is the technology buzzword of the moment with interest burgeoning over the past 12 months

AR is fun, it's interesting, and it's still also just a little clunky. While mobile phones rely on their built-in cameras; on a computer, you need a webcam, a microphone, and some type of plug-in to allow AR to be seen in 3D. You can read about the variety of augmented reality apps vying for market domination in this Digital Beat article.

transformGorilla.pngIt includes Total Immersion as a Tier One utility, and that's the plug-in that my client, Meijer, the 190-store mid-western retail chain, chose for their Transform Yourself in 3-D Halloween experience.

On the Meijer Halloween micro-site, augmented reality tracks your eyes as you look at a webcam, and you can make a 3D video of yourself in one of four masks, and augment your voice in a 30-second recording. Then you can share your video on Twitter, post it on Facebook, or send it in email with one click on the respective icons. "

www.whatsnextblog.com/...lloween_transform_yourself.asp - Preview

augmented_reality

"I've been meaning to post more on this theme for a while - it's partly one of those entries that is really a 'note to self'. But when Timo Arnall and Jack Schulze posted their fascinating research into visualising the (otherwise invisible) characteristics of RFID last night, it prompted me to hit 'publish'.

Their research piece Immaterials is quite lovely, exploring the spatial qualities of RFID in terms of its readable volume, captured with a simple LED/sensor and camera. Here's their video, in which they explain more:"

www.cityofsound.com/...nsing-the-immaterial-city.html - Preview

sensors augmented_reality

Matthew Buckland and ace designer Philip Langley put their heads together to come up with some concept drawings on how social networking may work in the future, focusing on mobile and augmented reality (AR).

www.debaird.net/...orking-augumented-reality.html - Preview

social_networks augmented_reality

Augmented Reality Companies

augmentedrealitywiki.com/Augmented_Reality_Companies - Preview

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I was curious about how the various mobile AR, GPS+compass apps are faring, so I did a quick and dirty channel check in the App Store and compiled the following table.

www.lightninglaboratories.com/...ted-reality-apps-hows-business - Preview

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3 videos about AR selected by Jeremiah Owyang

www.web-strategist.com/...augmented-reality-for-business - Preview

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Many people enter the inside-out world of augmented reality (AR) by doing something as ordinary as visiting a major city like New York and trying to get to a local friend’s favorite pizza shop, somewhere deep in Brooklyn, via public transportation. Standing in Times Square on a summer evening, they might hold up a new smart phone and pan it slowly around the Square to see a pointer to the nearest subway entrance overlaid on their phone’s video display of the buildings around them.

While ubiquitous computing remains an unpleasant mouthful of techno-babble to most people who know the term, and everyware is still an essentially unknown idea, the visibility of augmented reality has surged in the last twelve months. In addition to the spate of mobile applications—including Augmented ID, Wikitude, Layar, Nearest Tube, and the still unreleased TwittARound—augmented reality is increasingly visible in popular cross-media experiences. For example, Mattel is releasing new toys in conjunction with the James Cameron film Avatar that invoke online content when users scan them with a Web cam, and LEGO in-store kiosks have used augmented reality. With baseball cards from Topps and Pokemon cards, even the venerable trading-cards experience now includes augmented reality.

www.uxmatters.com/...sign-for-augmented-reality.php - Preview

augmented_reality

Augmented ID is a TAT concept that visualizes the digital identities of people you meet in real life. With a mobile device and face recognition software from Polar Rose, Augmented ID enables you to discover selected information about people around you. All users control their own augmented appearance, by selecting the content and social network links they want show to others. Modifying your augmented ID is easier than fixing your hair in real life and, of course, TAT Cascades will make sure you look great!

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augmented_reality social_media

a contact lens with simple built-in electronics is already within reach; in fact, my students and I are already producing such devices in small numbers in my laboratory at the University of Washington, in Seattle [see sidebar, "A Twinkle in the Eye"]. These lenses don’t give us the vision of an eagle or the benefit of running subtitles on our surroundings yet. But we have built a lens with one LED, which we’ve powered wirelessly with RF. What we’ve done so far barely hints at what will soon be possible with this technology.

spectrum.ieee.org/...nted-reality-in-a-contact-lens - Preview

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Red hot Augmented Reality browser Layar announced an upgrade to its service today that adds social features to the act of looking at data on top of the world around you. If you're using Layar to look through your mobile phone's camera and see real estate listings for the buildings nearby, social network messages left by your friends in a particular place or Flickr photos from the area - you can now share that data set's layer with anyone else by sending them its URL.

www.readwriteweb.com/...es_augmented_reality_socia.php - Preview

mososo augmented_reality mobile_devices

Download the new Yelp app (came out yesterday). So you shake your iPhone 3 times. That activates a feature called Monocle. A message should come up if you activated it. A blue box will come up saying "the Monocle has been activated." It will create a button in the top right corner. Now you should be able to look at the bars, restaurants, etc. Only works on iPhone 3GS.

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augmented_reality iphone

SALZBURG, Austria: AUGUST 26TH 2009. Mobilizy GmbH introduces WIKITUDE 3 for the Android OS and relaunches a completely new Wikitude.me geo-tagging platform. WIKITUDE 3 is the latest release of the Wikitude World Browser, the premiere mobile AR application for Android, which displays location-based, geo-specific content in a real-time augmented reality camera view on a smart-phone using GPS & gravimetric (compass) sensors.

www.mobilizy.com/releases-wikitude-3-wikitudeme - Preview

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