hobbit hob's Bookmarks

CBC is probably the first media company who has framed a formal "Facebook Policy" for their employees.

The policy says that CBC journalist should avoid adding sources or contacts as "Facebook friends" (the common trend is that when journalists interview someone, they often connect with each other on LinkedIn or Facebook after the conversation.)

HSBC and the China Charity Foundation celebrated a decade of working together last month, bringing in the global bank's chairman and renting a room in the Great Hall of the People.

Organisers of the event extended the charity to Chinese reporters: donating Rmb200 ($26.40, €19.33, £13) to each of those who attended, according to people present.

Such payments - called "transport money" by public relations firms - are a ubiquitous feature of Chinese media events

The
reality is that there are lots of very accurate ways to measure
travel and
tourism PR:





• Perhaps
  the most famous case is Southwest Airlines.
  By embedding a unique URL that takes visitors to a
  mirror landing
  page in each of their Search-Engine-Optimized press releases,
  they can tell
  exactly how many tickets they sell as a result of each
  press release they send out. See this
  Measurement Standard article for more.


• Elisa
  Camahort, co-founder of Blogger, uses a similar system to measure
  the impact of blogging on ticket sales for her clients
  in the theater
  world. She gets actors to blog about upcoming performances
  and
  then tracks the number of tickets sold by tracking the number
  of unique
  visits from
  the blog to the ticket sales page of their web site.