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13 Sep 07

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  • Public relations, unlike in the past commands respect today as a noble
    profession like journalism and is meant not just to sell concept or an idea, but
    to educate, enlighten and empower the masses, renowned journalist and chairman
    of Prasar Bharathi, Dr M V Kamat
09 Sep 07

Free Email Mailing List Managers

  • I'm not talking about spamming nor believe in that. But suppose you need to send out a news release to your contact journalists, send event invitations to a group of media friends, or send newsletters to subscribers on behalf of your client - such a tool is bound to come in handy. These are emails that the recipients anyway know that you are sending to other people also. So why waste two hours sending individual emails to everyone instead of just getting it done in one go. Of course I can 'bcc' to everyone but that looks rude to many people.

Wearing the Public Relations hat!

  • Like you disseminate information to journalists, do the same for bloggers. Where is the problem? Well, that is the problem, bloggers are NOT EQUAL TO journalists. Blogs and social media are absolutely new phenomenons themselves, evolving rapidly; bloggers are themselves discovering the role they can/ should be playing; professional understanding of the medium is fairly nascent and is trying to keep pace with the fast evolving environment - simply put, the situation is far from simple.
31 Aug 07

Good Communications Is about Talking Like a Real Person

  • "I learned to just say what I have to say, and worry less about how I’m coming across. This is especially important for a freelancer. With the limited time a client has to look for freelancers, they will appreciate proposals that are straightforward and to the point, while ignoring those that place more importance on making a good impression. The same applies to anyone looking for information online."

How to Write a Social Media Press Release

  • It should be presented as a story that has value to readers first, because if it happens to be picked up by a journalist, you’ve just made his job easier by presenting an angle.
10 Aug 07

Gartner Urges Caution on Virtual-World Business

  • Despite recent publicity about companies staking out territory in Second Life and other virtual worlds, companies that want to protect their brands or reputations should be cautious about operating on such Web sites, research firm Gartner Inc. warned Thursday.
08 Aug 07

PR 2.0 - Silicon Valley

  • If PR people were forced to do their work in public their entire method would change.

62 ways to improve your press releases

  • A press release that your client loves is not as useful as a press release a journalist (and her editor) loves. Make sure your press release will help sell the story and get you coverage.
07 Aug 07

CBC Journalists Cannot Add News Sources as Facebook Friends

  • CBC is probably the first media company who has framed a formal "Facebook Policy" for their employees.

    The policy says that CBC journalist should avoid adding sources or contacts as "Facebook friends" (the common trend is that when journalists interview someone, they often connect with each other on LinkedIn or Facebook after the conversation.)

China's handouts to journalists skew media coverage

  • HSBC and the China Charity Foundation celebrated a decade of working together last month, bringing in the global bank's chairman and renting a room in the Great Hall of the People.

    Organisers of the event extended the charity to Chinese reporters: donating Rmb200 ($26.40, €19.33, £13) to each of those who attended, according to people present.

    ADVERTISEMENT

    Such payments - called "transport money" by public relations firms - are a ubiquitous feature of Chinese media events

27 Jul 07

Blogworks Ad Affiliate Network

  • where mainstream online ads are mostly focused on numbers and clicks, advertising on blogs and independent author sites may need to focus on brand associations and sponsorships with the site, its popular properties; widgets and other creative and dynamic ways of reaching the audience.
26 Jul 07

Leading IT Journalists Rank Weber Shandwick as Top Large PR Agency

  • Global public relations firm Weber Shandwick was named the best large PR agency in PRSourceCode's annual Top Tech Communicators Study. The survey of the IT industry's top PR agencies and corporate PR departments was conducted among more than 300 IT journalists.
24 Jul 07

How to Change the World: How to Write a Business Plan: Ten Questions with Tim Berry

  • First, a plan should set priorities with the understanding that you can’t do everything. After all the buzzwords and analysis, strategy is focus. What can you do better than anyone else? What’s your core competence?

Controlling your public relations career

  • The fast pace of the public relations profession makes it a challenging environment to work; professionals move around, companies merge and workloads increase.  Amid the energy and progression of the profession itself, it’s important to take responsibility for your professional development.  That doesn’t have to mean changing jobs – it could be as simple as taking a proactive approach to managing your career, starting with your current role.  

When Documents Need Stamp of Approval from Multiple People at Digital Inspiration Technology Guide

  • The Approver.com concept is simple - you upload a file to Approver (including Images, PDF, Office documents, CAD Drawings) and then invite others over email to review the stuff.  You also set deadlines and track the comments made by reviewers at a central location.
20 Jul 07

Public Relations Measurement for Travel and Tourism

    • The
      reality is that there are lots of very accurate ways to measure
      travel and
      tourism PR:


      • Perhaps
        the most famous case is Southwest Airlines.
        By embedding a unique URL that takes visitors to a
        mirror landing
        page in each of their Search-Engine-Optimized press releases,
        they can tell
        exactly how many tickets they sell as a result of each
        press release they send out. See this
        Measurement Standard article         for more.
      • Elisa
        Camahort, co-founder of Blogger, uses a similar system to measure
        the impact of blogging on ticket sales for her clients
        in the theater
        world        . She gets actors to blog about upcoming performances
        and
        then tracks the number of tickets sold by tracking the number
        of unique
        visits from
        the blog to the ticket sales page of their web site.

Social Media Versus Traditional Media: Brand Impact Analysis

  • By looking at social media ranks for companies, and comparing it with mainstream media ranks for the same companies we can see which brands are taking advantage of this new medium and also draw conclusions about the effectiveness of social media.

Loads of People Are Feeling Web 2.0 Fatigue

  • can this phenomenon continue for long ? Won't people (our site visitors) get bored of trying new products or migrating from one to another just because the latter has some new features or a better interface?
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