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J.J. Abrams lures casual sci-fi fans to 'Fringe' - USATODAY.com
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More 'sci' than sci-fi
The two have mapped out the show's ending: "We know what the pattern is; we had to know what it was all leading to," Kurtzman says. "It's something that can be revealed whenever we want to," in 13 episodes or 13 seasons, depending on the show's success.
Fox immediately jumped at the chance to be in business with Abrams. "We heard the one-liner —Indiana Jones meets X-Files — and that felt like a Fox show to us," says entertainment president Kevin Reilly.
As for the lead roles, "these are not three stiffs," says network chairman Peter Liguori. "They are three characters who are incredibly colorful, with faults and neuroses and just surprises."
The network is providing a big theatrical-film-style marketing push that began last May. "This is a big event, and that's what Fox does well," Liguori says. And it's the first to get Fox's "Remote-Free TV" treatment: fewer, shorter commercial breaks that will expand each hour-long episode's content by six minutes, to about 50, in a move designed to reduce DVR skipping. (Tuesday's premiere will run 83 minutes.)
Abrams says Fringe is more "sci" than "sci-fi" in that its stories dwell in the realm of the possible, however remote
On The Lot: Official FOX Site
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ON THE LOT
On the Lot is the groundbreaking new show brought to you by reality show mastermind, Mark Burnett, and legendary producer and director, Steven Spielberg. Over the season, the 16 filmmakers will produce short films in every genre every week and the viewers will vote on who gets eliminated. The winning filmmaker will take home a $1 Million development deal!
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