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“While the drug is illegal in most states, the idea is to show that there’s a world somewhere where it’s legal, and where people are doing this,” Mr. Peterson said.

The producers are now trying to sell “Top Bud” to networks. Mr. Peterson acknowledged there was some hesitancy at first but said his company already had “solid interest.”

There are similar stirrings in the scripted TV world. On “Glee,” Fox’s new high school musical, one of the characters is a medical marijuana dealer. At the New York Television Festival next week one of the competing pilot projects seeking a TV network home will be “Rx,” a drama set in the medical marijuana world.

A rash of recent news reports have documented the mainstreaming of pot, citing among other examples frequent drug references in the media and endorsements by a growing list of celebrities. This month Fortune magazine’s cover asks: “Is Pot Already Legal?” CNBC repeats its eight-month-old documentary about the pot business, “Marijuana Inc.,” at least once a week; it continues to be rated one of the channel’s most popular documentaries.

Mr. Lane’s inspiration for “Cannabis Planet” came from a more practical place: he noticed an increasing number of ads in local newspapers for medical cannabis. “It was the only market segment that I saw growing,” he said during dinner at a faded Chinese restaurant on Pico Boulevard.

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