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24 Dec 09
Small, Simple, and Shared: The Three Ss for 2010 : The World :: American Express OPEN Forum
20 Dec 09
The Smiling Political Brain: Be Happy, Think Broadly; Think Broadly, Be Happy | Dog Canyon
Stay Ahead of the Shift: What Publishers Can Do to Flourish in a Community-Centric Web World – Digital Book Publishing Futurist – The Idea Logical Company, Inc.
Stay Ahead Of The Shift
11 Dec 09
Short-Term Memory and Web Usability (Jakob Nielsen's Alertbox)
Individual Differences
Although the average human brain is better equipped for mammoth hunting than using websites, we're not all average. In fact, there are huge individual differences in user performance: the top 25% of users are 2.4 times better than the bottom 25%.
At the extreme, only about 4% of the population has enough brainpower to perform complex cognitive tasks such as making high-level inferences using specialized background knowledge. Most likely, you're in this elite group. And, worse yet, so are many other members of your Internet team. (And the rest are definitely in the top 25%, which is also much better than average users.)
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