Jungmi Park's Library tagged uie → View Popular, Search in Google

Aug

2008

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In my mind, Christopher is clearly confusing Personas with User Descriptions. User descriptions are what-we-think-we-know-now writeups of who uses our design and why. Personas, on the other hand, are carefully researched and crafted personalities we create to focus the design energy.
User descriptions help us see where our thinking is, help new team members come up to speed, and help us identify where we may have made assumptions that could turn out false. Personas helps us get past the this-design-is-for-every-breathing-being problem and help us focus our attention on the needs of three to seven specific individuals.
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- So, I recommend we call things by their names and not try and bunch different types of design activities and deliverables under one name. (And don’t even get me started with the folks who often refer to usability tests as focus groups.