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23 Mar 09
Creating a better service experience by providing less choice - 31Volts - Service Design & Innovatie
09 Feb 09
live|work: Service Thinking
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Products are made in factories and consumed somewhere else – homes, offices, in the street – somewhere other than the factory. However, for a service to be realised, the producer and consumer must come together. This means that the people who use a service are involved in its creation together with the organisation that provides it.
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The first imperative is to put people at the heart of services. If we try to produce a service without the participation of the customer it cannot either satisfy that customer or achieve its potential.
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