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Jungmi Park's Library tagged persona →  View Popular, Search in Google

Apr
15
2008

  • 1. Cooper based his persona on a real person he’d actually met, talked with, and observed.
  • 2. Cooper didn’t start with a "method"—or especially not a "methodology"!
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  • In my mind, Christopher is clearly confusing Personas with User Descriptions. User descriptions are what-we-think-we-know-now writeups of who uses our design and why. Personas, on the other hand, are carefully researched and crafted personalities we create to focus the design energy.
  • User descriptions help us see where our thinking is, help new team members come up to speed, and help us identify where we may have made assumptions that could turn out false. Personas helps us get past the this-design-is-for-every-breathing-being problem and help us focus our attention on the needs of three to seven specific individuals.
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  • Empathetic focus. By focus I mean that the design must be clean and coherent. It is not a collection of features added willy-nilly through the life-span of the product, even if each feature by itself makes sense. Rather it is having a clear image of what the product is meant to be -- and what it is not meant to be -- and rejecting features that do not fit, only accepting ones that do. By empathy, I mean an understanding of and identification with the user population, the better to ensure that they will be able to take advantage of the product, to use it readily and easily -- not with frustration but with pleasure.
  • We quickly invented one relevant Persona per case: a hard-working, single mother (case one), a serious full-time student with no outside experience or responsibilities (case two), and a lackadaisical, laid-back goof-off (for three). Unlike traditional Persona studies, these were all made-up, but each was described in sufficient detail (including names), so that the group all agreed they felt like people they knew
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  • Psychologists call this 'grounding'—the natural behavior of initially finding a known reference point in a foreign information space.
  • While grounding helps people adjust to complex situations, it can be detrimental when it happens during the design process. If, while conjuring up an interface, designers ground themselves in the design, they run the serious risk of creating an interface that only they can use.
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  • emphasizes identifying goals of users  before doing any formal design.
  • "Who's really using  this, and what do they really want to accomplish?
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