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Jungmi Park's Library tagged marketing →  View Popular, Search in Google

Jun
4
2008

  • According to Chris Chute of research firm IDC (IDC), we will "see a gradually maturing market where sales growth gradually levels off—at about 35 million units per year in the U.S., as opposed to 38 million in 2007." He also points out that in 2007, 131 million units were shipped worldwide. This represented a 24% growth rate, compared with 15% in 2006
  • what the industry calls "prosumer" DSLRs. With an average price of about $800, fatter margins, and a healthy accessory market, DSLRs have really been a boon to manufacturers, particularly Canon (CAJ) and Nikon (NINOF).
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