Jungmi Park's Library tagged interview → View Popular, Search in Google

Aug

2008

www.uie.com/...goodwin_interview

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emphasizes identifying goals of users before doing any formal design.
"Who's really using this, and what do they really want to accomplish?
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- they are powerful design, measurement, and communication tools.
- the technology industry is doing things backwards
- If you start with a deeply flawed design, usability testing will diagnose many of the problems, but won't necessarily point to a cure. Iteration won't get you to a great design
- That moment of conceptualization is an intuitive leap I don't think any methodology can replace. The Goal-Directed methodology reduces the size of the leap and provides tools for evaluating the quality of the result--in that sense, I think it's probably better for inexperienced designers than some other methods.
- Because any application designed for the web can be distributed almost for free, companies take that as permission to launch products or services in "web time," without really thinking through the business plan, the design, or a whole host of other crucial factors.

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