Jungmi Park's Library tagged goaldirected →  View Popular, Search in Google

they are powerful design, measurement, and communication  tools.

the technology industry is doing things  backwards

If you start with a deeply  flawed design, usability testing will diagnose many of the problems, but won't  necessarily point to a cure. Iteration won't get you to a great design

That moment of conceptualization is an intuitive leap  I don't think any methodology can replace. The Goal-Directed methodology reduces  the size of the leap and provides tools for evaluating the quality of the result--in  that sense, I think it's probably better for inexperienced designers than some  other methods.

Because any application designed for  the web can be distributed almost for free, companies take that as permission  to launch products or services in "web time," without really thinking  through the business plan, the design, or a whole host of other crucial factors.