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01 Jul 09

“When You Are Led By Values, It Doesn’t Cost Your Business, It Helps Your Business.” - Jerry Greenfield Of Ben And Jerry’s.

Ben and Jerry realized the power of social networking in 1978 and started off by hosting a free film festival and by establishing several traditions, including a give away of free ice cream on the anniversary of the founding of the first store. “We measured our success not just by how much money we made, but by how much we contributed to the community. It was a two-part bottom line.”

www.youngentrepreneur.com/...y-greenfield-of-ben-and-jerrys - Preview