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OPENrestaurant
OPENrestaurant is the project of a collective of restaurant professionals who sought to move their environment to an art space as a way to experiment with the language of their daily activities. This displacement turns the restaurant, its codes and architecture, into a medium for artistic expression which is made available to cooks, farmers, artists and activists as a way to explore issues around food and society. Held for one night every few month it creates an informal forum by focusing on a specific issue. OPENrestaurant is the project of Stacie Pierce, Jerome Waag and Sam White, all part of the Chez Panisse restaurant staff.
Yelp and the Business of Extortion 2.0
"Hi, this is Mike from Yelp," the voice would say. "You've had three hundred visitors to your site this month. You've had a really good response. But you have a few bad ones at the top. I could do something about those."
This wasn't your average sales pitch. At least, not the kind that John, an East Bay restaurateur, was used to. He was familiar with Yelp.com, the popular San Francisco-based web site in which any person can write a review about nearly any business. John's restaurant has more than one hundred reviews, and averages a healthy 3.5-star rating. But when John asked Mike what he could do about his bad reviews, he recalls the sales rep responding: "We can move them. Well, for $299 a month." John couldn't believe what the guy was offering. It seemed wrong.
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