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Don't Quit the Way Sarah Palin Did - Harvard Biz Journal
1. Palin made blaming others a centerpiece of her announcement. Justified as her claims of unfair treatment — especially by the media — might be, better to save them for a forthcoming book rather than air them at a moment when classiness would earn a lot more respect. Whining doesn't make for a very mellifluous swan song.
2. She gave in to the temptation to grandstand. Palin asserted, over and over, the nobleness of her decision to resign right away rather than have Alaskans endure a lame duck governorship. Had there been deference and humility in the assertion, she might have carried it off. Instead, she cast it as the greatest of gifts from a selfless leader to her people. People don't have the stomach for grandeur when you're bailing out on them. (See my previous post, "How to Quit Your Job with Style.")
3. Palin paid little mind to her successor. As a viewer, I hardly knew that Alaska's lieutenant governor, Sean Parnell, was standing next to Palin during her announcement. She barely referenced Parnell's readiness for the job and the continuity he'll bring. Sure, he got to speak after Palin, but offering extensive, reassuring remarks about him would have gone a long way to comfort Alaska's citizens.
4. She was neither transparent nor coherent. For a public figure, complete transparency about every dimension of a decision to resign is not always possible. But what you do share should be clear. The parts of Palin's speech that focused on her reasons for leaving were so illogically structured and delivered that the central explanation remained elusive. A resignation is about as important a time as any to meticulously prepare your remarks, no matter how high or low your office.
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