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A business becomes more inherently social by going beyond the corporate Twitter account and Facebook Page. A social business engages the entire company, from CEO to executive assistant. Take advantage of the opportunity to foster your company’s internal community and teach valuable social media skills as the space rapidly grows and evolves. But how do you get everyone on board?
Customers, prospects and industry pros now expect to be able to connect with your brand. And if you’re not yet thinking about how to roll out social across all teams in 2012, there are a few things you can start thinking about, and planning, now to help you on this path.
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