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via @sevitz. Social media are a vital tool for any business these days. But so is a telephone. You wouldn't have a telephone expert, would you?
The Marketer interviews Boris Johnson. Interesting to read what he says were the most successful tactics from his election campaign. Also, he says that "It’s better to do fewer things well than a whole load of things half-arsed." Wise words, in
Marketing puff, err, sorry, serious scientific research about the benefits of plants in the office. (Actually, there really are benefits, not just in terms of air quality).
A fine admission. Will they now label the products as "not proven to do anything for you"?
Interesting. I'm not sure that crowdsourcing can be applied in all areas of design and creation (you can't do it for most aspects of car design, for example, due to technical and legislative requirements), but it could certainly put pressure on a few job
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