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Cable TV is one of the few sources of subscription-based content that most Americans have shown a willingness to pay for. Yet that's what keeps most of its programming off the web, as the networks fight to keep the 50% of their revenue that comes from cable subscriptions from suffering the same fate as newspapers or record labels.

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They threaten the advertising pricing premium of broadcast networks. Even with audience losses, broadcast networks had been able to increase ad pricing to largely offset them. Broadcast primetime still commands a premium for the same numbers of viewer eyeballs, but top cable networks are now pushing to equalize their pricing. A variety of things will keep that from happening instantly, but that disparity cannot exist forever. Particularly when the top cable network last week (USA) averaged nearly three times the average viewership of the CW and more than half the average viewership of NBC.

Cable network success has reduced one of the channels for syndication of broadcast network shows. With more original shows being produced for cable networks there are fewer opportunities for broadcast syndication.

The very business model for advertising supported cable, which relies partially on fees from cable MSOs threatens the wholly advertising supported business model for broadcast networks.

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