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PPL, IPRS take FM route to create awareness | Radioandmusic.com
Music licensing bodies The Phonographic Performance Ltd (PPL) and The Indian Performing Right Society (IPRS) have started a radio campaign across the country to create awareness about the issue of music royalty.
The campaigns, that began this week, are being aired on Reliance ADAG's Big FM and Sun Network’s SFM which promise a pan India presence and will be on air for one month, mainly targeting event organisers in view of the upcoming Christmas and New Year celebrations.
Comments PPL CEO Vipul Pradhan, “We have started campaigning on radio to educate the laymen that although they are not directly involved in paying the royalties, they have to make it a point that the organisers pay the requisite royalty fees during the New Year celebrations. PPL would be airing 30 second ads around 20 times a day.”
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Music licensing bodies The Phonographic Performance Ltd (PPL) and The Indian Performing Right Society (IPRS) have started a radio campaign across the country to create awareness about the issue of music royalty.
The campaigns, that began this week, are being aired on Reliance ADAG's Big FM and Sun Network’s SFM which promise a pan India presence and will be on air for one month, mainly targeting event organisers in view of the upcoming Christmas and New Year celebrations.
Comments PPL CEO Vipul Pradhan, “We have started campaigning on radio to educate the laymen that although they are not directly involved in paying the royalties, they have to make it a point that the organisers pay the requisite royalty fees during the New Year celebrations. PPL would be airing 30 second ads around 20 times a day.”
Community radio station approved
The Union Ministry of Information and Broadcasting has given final clearance for an FM community radio station, “Antarwani” to be set up by the Sharanabasaveshwar Vidya Vardak Sangha, which runs a chain of educational institutions in the region. The station has been allotted the frequency of 90.8 MHz.
FM radio making rapid strides, revenue expected to touch Rs 800 cr this year
The entry of private players has boosted the fortunes of FM radio in a big way in the country. This has been consistently reflecting in the revenue earned by the industry, which grew to Rs 550 crore last year from Rs 350 crore a year ago. The industry is expected to close with over Rs 800 crore in revenue this year.
Apurva Purohit, president, Association of Radio Operators of India (AROI), and CEO of Radio City 91.1FM, said that FM radio channels are making rapid strides by having a presence in 91 cities as against 30 cities about two years ago. This has resulted in a growth in reach, which is faster than TV, reaching out to over 85 per cent of the Indian audience.
On cost, radio campaign turns out to be 65 per cent less expensive than TV while delivering 64 per cent larger reach. Speaking of print, the same investment on radio delivers 760 spots compared to a 3-print insertions at 11 per cent lower cost.
Vanita Kohli-Khandekar: Why all radio stations sound alike
About three-fourths of all music sold in India is from films, the most popular genre. As things stand, radio companies pay royalties to three organisations — PPL (Phonographic Performance Limited), the Indian Performing Rights Society (IPRS) for Hindi film music and SIMCA (The South Indian Music Companies Association) for South Indian music. In addition to this, two companies are among the other main royalty beneficiaries — Super Cassette Industries (T-Series) and Yashraj Films. Both sell their music as individual right-holders, not through industry bodies.
In India, royalty is a flat rate charged per hour per station. So if Red FM plays a song in Mumbai, a large advertising market, or Big plays it in Dhule, a very small market, the absolute amount of royalty remains the same. As a percentage, this could range from 7 per cent of revenues for big city stations to 40 per cent for small-town ones. This puts cost pressure, especially on the smaller stations.
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So if Red FM plays a song in Mumbai, a large advertising market, or Big plays it in Dhule, a very small market, the absolute amount of royalty remains the same. As a percentage, this could range from 7 per cent of revenues for big city stations to 40 per cent for small-town ones. This puts cost pressure, especially on the smaller stations.
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T-Series and Yashraj Films bundle free playing time with the deal, leading to an effective discount of 40-50 per cent. This means stations ‘have to’ play the music bought from these companies, especially the latest films for a larger proportion of airtime. That means that even with bad music Thoda Pyaar Thoda Magic, a Yashraj Film, would get more airtime. Such deals leave little scope for variety even within film music.
Distant Arunachal Pradesh gets the feel of FM radio
In Arunachal Pradesh, where poor network of roads severely restrict people's choice for outside entertainment, the newly-launched FM radio has come as a good alternative.
In fact, the FM radio launched here recently by a Guwahati-based company has become sort of a craze as people often stay up late enjoying the latest mode of interactive entertainment.
If FM radio has spiced up the otherwise humdrum lives of the Arunachalese, the arrival of mobile phone and cable TV together with bank ATMs and cyber cafes has revolutionised the life style, bringing in the modern times.
There is Tamil in China’s air
The state-owned China Radio International (CRI) broadcasts an hour-long programme in Tamil every evening from its studios in western Beijing and has over the years built up an avid fan club of listeners among the Tamil speaking populations of Sri Lanka and South East Asia, but most specially Tamil Nadu itself.
The radio station was first established in 1941 with the aim of broadcasting Chinese news and views to the world, in the language of the intended audience. Today CRI broadcasts 290 hours worth of programmes every day in 43 languages, including four Indian languages: Tamil, Hindi, Bengali and Urdu.
All four South Asian language departments are housed on the twelfth floor of the broadcaster’s headquarters, but what’s remarkable about the Tamil service in particular is the volume of letters sent in by its audience. Last year the Tamil department received a staggering 530,000 letters from listeners, some one-fourth of the total number of letters received by all 43 language services of CRI
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There is Tamil in China’s air -
The state-owned China Radio International (CRI) broadcasts an hour-long programme in Tamil every evening from its studios in western Beijing and has over the years built up an avid fan club of listeners among the Tamil speaking populations of Sri Lanka and South East Asia, but most specially Tamil Nadu itself.
The radio station was first established in 1941 with the aim of broadcasting Chinese news and views to the world, in the language of the intended audience. Today CRI broadcasts 290 hours worth of programmes every day in 43 languages, including four Indian languages: Tamil, Hindi, Bengali and Urdu.
All four South Asian language departments are housed on the twelfth floor of the broadcaster’s headquarters, but what’s remarkable about the Tamil service in particular is the volume of letters sent in by its audience. Last year the Tamil department received a staggering 530,000 letters from listeners, some one-fourth of the total number of letters received by all 43 language services of CRI
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