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FM radio making rapid strides, revenue expected to touch Rs 800 cr this year
The entry of private players has boosted the fortunes of FM radio in a big way in the country. This has been consistently reflecting in the revenue earned by the industry, which grew to Rs 550 crore last year from Rs 350 crore a year ago. The industry is expected to close with over Rs 800 crore in revenue this year.
Apurva Purohit, president, Association of Radio Operators of India (AROI), and CEO of Radio City 91.1FM, said that FM radio channels are making rapid strides by having a presence in 91 cities as against 30 cities about two years ago. This has resulted in a growth in reach, which is faster than TV, reaching out to over 85 per cent of the Indian audience.
On cost, radio campaign turns out to be 65 per cent less expensive than TV while delivering 64 per cent larger reach. Speaking of print, the same investment on radio delivers 760 spots compared to a 3-print insertions at 11 per cent lower cost.
US to partner India's biggest media convention
In what would be a significant boost to the domestic entertainment industry, the United States has been roped in as the partner country for the 2009 Ficci Frames — the annual global convention on the entertainment and media industry that is partly sponsored by the Ministry of Information and Broadcasting (I&B). It will be the tenth year of Ficci Frames next year.
A large contingent of executives from Hollywood-based film studios, animation companies, several film producers and US officials are expected to come to Mumbai in February next year leading to the possibility of a number of film and television deals being signed, sources said.
According to the recent report by PricewaterhouseCoopers, the overseas market of Indian films is estimated to grow at 19 per cent over the next five years to reach Rs 2,000 crore in 2012 from the size of Rs 850 crore last year. The major contributions of this pie will come from the US and UK, the report says.
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In what would be a significant boost to the domestic entertainment industry, the United States has been roped in as the partner country for the 2009 Ficci Frames — the annual global convention on the entertainment and media industry that is partly sponsored by the Ministry of Information and Broadcasting (I&B). It will be the tenth year of Ficci Frames next year.
A large contingent of executives from Hollywood-based film studios, animation companies, several film producers and US officials are expected to come to Mumbai in February next year leading to the possibility of a number of film and television deals being signed, sources said.
According to the recent report by PricewaterhouseCoopers, the overseas market of Indian films is estimated to grow at 19 per cent over the next five years to reach Rs 2,000 crore in 2012 from the size of Rs 850 crore last year. The major contributions of this pie will come from the US and UK, the report says.
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We now have a film treaty agreements with the UK and Italy, both of which were once the partner country at Ficci Frames. With the US partnering Ficci Frames next year, we should hope for a similar treaty,” says an official in the I&B ministry.
The film treaty agreements between two countries normally help the producers with tax incentives, funding and other benefits related to shooting the film in locations in both the countries.
Entertainment drives mobile internet growth in BRIC countries
Entertainment-themed websites are the most popular with mobile Internet users in the growing Brazil, Russia, India and China (BRIC) mobile markets, says a new research report from The Nielsen company.
Entertainment, gaming and music websites rank among t
Film viewing gets cheaper in Delhi
Delhi Finance Minister A.K. Walia on Tuesday announced that the State Government had decided to reduce the entertainment tax on cinema from 30 per cent to 20 per cent. The decision was taken at a meeting presided over by Chief Minister Sheila Dikshit. Dr. Walia said the decision to slash entertainment tax on films was taken after examination of representations received from the National Association of Motion Picture Exhibitors and the Multiplex Association of India. The entertainment tax on cinema was 60 per cent up to March 31, 2003, before it was reduced by half — 30 per cent — with effect from April 1, 2003.
Expressing confidence that the reduction in entertainment tax would benefit the public, the Finance Minister said that after reduction in the rate of entertainment tax on cinema in 2003 the cinema sector started increasing the rates of tickets instead of passing on the benefit of tax reduction to the public.
“There are at present 56 cinema halls in Delhi of which 17 are multiplexes and the total number of screens is 99. Entertainment tax from the cinema sector is 17 per cent of the total entertainment tax collections per year. Seventeen multiplexes account for 80 per cent of the total tax collected from cinemas.
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Delhi Finance Minister A.K. Walia on Tuesday announced that the State Government had decided to reduce the entertainment tax on cinema from 30 per cent to 20 per cent. The decision was taken at a meeting presided over by Chief Minister Sheila Dikshit. Dr. Walia said the decision to slash entertainment tax on films was taken after examination of representations received from the National Association of Motion Picture Exhibitors and the Multiplex Association of India. The entertainment tax on cinema was 60 per cent up to March 31, 2003, before it was reduced by half — 30 per cent — with effect from April 1, 2003.
Expressing confidence that the reduction in entertainment tax would benefit the public, the Finance Minister said that after reduction in the rate of entertainment tax on cinema in 2003 the cinema sector started increasing the rates of tickets instead of passing on the benefit of tax reduction to the public.
“There are at present 56 cinema halls in Delhi of which 17 are multiplexes and the total number of screens is 99. Entertainment tax from the cinema sector is 17 per cent of the total entertainment tax collections per year. Seventeen multiplexes account for 80 per cent of the total tax collected from cinemas.
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