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Financial Express : Film body ropes in pvt players to check piracy
Anti piracy has again come to the fore for the Hindi film industry. The anti-piracy arm ICRA (Indian Cinema Rights Association) set up by some of the big companies in the industry, UTV Motion Pictures, Big Pictures and Moser Baer have stepped up its drive in Delhi and Mumbai—the hubs of film piracy.
To sharpen intelligence gathering, ICRA has roped in a Delhi-based consultancy called Assiduous, which has a network of people in places like Hyderabad and Mumbai. ICRA was set up about a month ago. Officials recently conducted raids in Maharashtra and Haryana, which resulted in seizure of close to 60,000 CDs and DVDs of various movies, including the recent releases Kaminey and Agyaat.
The anti-piracy efforts have reasons to be stepped up. A report published by US-based think tank RAND Corporation says video piracy worldwide is becoming a conduit for terrorism. For India therefore the implications are significant.
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