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07 Aug 09

MediaPost Publications Analytics As A Secret Weapon 08/07/2009

Analytics As A Secret Weapon - 08/07/2009

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Competing on analytics sounds like a good thing but is your organization actually living it? This past week at the OMMA Metrics and Measurement conference in San Francisco we heard several agencies talk about how aren't just piece of business are key driv

03 Jun 09

MediaPost Publications Time Spent Is The Right Metric To Measure Engagement 06/03/2009

Time Spent Is The Right Metric To Measure Engagement - 06/03/2009

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If you're attempting to measure engagement online most likely looking at time spent in ad units as one of your primary considerations -- and if not then probably doing it wrong. That being said keeping a watchful eye on single unit is only telling part th

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