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The Death Of Search - 08/31/2009

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columns lately have focused on fundamental shifts going within world of search. It's hard get pulse these changes and so I find myself one major change: death The dog days summer may brought this but string sentimental search as late solidified my thinkin

Analytics As A Secret Weapon - 08/07/2009

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Competing on analytics sounds like a good thing but is your organization actually living it? This past week at the OMMA Metrics and Measurement conference in San Francisco we heard several agencies talk about how aren't just piece of business are key driv

Companies ignore social media and the digital consumer at their peril - Brand Republic News. Read Companies ignore social media and the digital consumer at their peril and other marketing news at Brand Republic. Brand Republic - first for Advertising, Marketing, Media and PR

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The economy, the technology spectrum and business have gone through dramatic change. Your enterprise and the applications running in your company should change also. Here are five applications you should be planning, prototyping and ready to roll out by year's end.

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Have You Ever Binged Yourself? - 06/10/2009

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Working in this industry as I do I'm familiar with the stops starts and missteps that have defined Microsoft's efforts search over last 15 years. curious about whether company can right ship so decided to try Bing for myself. 06_10_2009

P&G, Others Slash Ad Spending. J&J, Telecoms On The Rise - 06/10/2009

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The world's largest advertiser grew considerably smaller during the first quarter of 2009. Procter & Gamble which is about to get a new CEO who expected trim packaged goods giant's advertising expenditures even more slashed its overall budget by nearly 18

Small changes can make a world of difference. With Power To Change, you can help make the world a greener place. Install Power To Change widget and start making a difference!

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News Analysis: Traditional Media Drops Exceed Expectations - 06/03/2009

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Newspapers radio and magazines all saw revenues drop by roughly one-quarter in the first quarter of 2009 exceeding analyst predictions. This suggests their full-year losses will also be steeper than predicted which puts media at peril. 06_03_2009

Social Networks As New Revenue Stream - 10 Ways To Thrive - 06/01/2009

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Who would have thought the digital media revolution bring imploding conglomerates and enterprising startups to same place? They are struggling reinvent themselves forge profitable business models in untamed interactive jungle. Not all will or should survi

Digital Radio Ad Spending Surges Amid Medium's Downturn - 05/22/2009

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Amid an apparent implosion in its terrestrial broadcast marketplace radio is experiencing a digital boom. Total advertising declined 24% to $3.430 billion during the first quarter of 2009 according figures released Thursday by trade association Radio Adve

Social Media Fails To Manifest As Marketing Medium, Report Likens Twitter To TiVo: More Hype Than Reality - 05/20/2009

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Social media has reached critical mass with 83% of the Internet population now using it - and more than half doing so on a regular basis according to new research being released today by Knowledge Networks. But for all industry's hype buzz surrounding soc

Twits: Why Twitter Won't Change Marketing - 05/18/2009

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A couple of years from now we'll look at Twitter as another online flash in the pan that press and digerati got all excited about until they found next shiny new thing. 05_18_2009

Consumers Using Social Media To Manage Brands - 05/12/2009

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Not familiar with BRM? Perhaps you are more its cousin CRM or Customer Relationship Management. As technology has improved tools and functionality it changed the way marketers connect to people by helping organize filter information about buying habits be

Google Identifies New Search Pattern On Mobile Phones - 05/12/2009

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Google has released findings from a study that points to new mobile search patterns linked Apple's iPhone and smart phones running Android. The shift could change advertising behavioral targeting for search. 05_12_2009

Corporate Re-brand: Growth Industry -

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When Jan Valentic took over as senior vice president of global marketing and growth platforms at gardening giant Scotts Miracle-Gro Co. two years ago one her first moves was to challenge the company's biggest brands how they marketed online.

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Announcing the HuffingtonPost iPhone App - The Huffington Post

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announcing the huffingtonpost iphone app

Armani Exchange Launches Mobile Campaign - 04/15/2009

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Armani has kicked off its first mobile ad campaign in partnership with The Media Kitchen and network AdMob to promote the spring 2009 collection for Exchange stores. 04_15_2009

In a report based on interviews with more than 20 technology companies, Forrester Research found that analysis of unstructured and unsolicited data, inclusion of social media and more continuous feedback were among the trends changing how companies implement customer-feedback programs.

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Listen Up, Marketers: The Focus Group Is Dead - 03/18/2009

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I assume most Social Media Insider readers would agree with the statement that corporate America needs to do a little work on this listening thing. What love about all of these examples is even if many you have preached gospel for some time there's an inc