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31 Aug 09

MediaPost Publications The Death Of Search 08/31/2009

The Death Of Search - 08/31/2009

columns lately have focused on fundamental shifts going within world of search. It's hard get pulse these changes and so I find myself one major change: death The dog days summer may brought this but string sentimental search as late solidified my thinkin

07 Aug 09

MediaPost Publications Analytics As A Secret Weapon 08/07/2009

Analytics As A Secret Weapon - 08/07/2009

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Competing on analytics sounds like a good thing but is your organization actually living it? This past week at the OMMA Metrics and Measurement conference in San Francisco we heard several agencies talk about how aren't just piece of business are key driv

03 Jul 09

Government Spends $440 Million Per Year on Wasteful Printing, Report Says

A depressing report from print company Lexmark reveals the federal government wastes $440 million dollars a year (almost $1 million per day) on unnecessary printing. [Insert own joke here]

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printing habits day percent agencies automatic duplex government spends 440 million per year on

03 Jun 09

MediaPost Publications Time Spent Is The Right Metric To Measure Engagement 06/03/2009

Time Spent Is The Right Metric To Measure Engagement - 06/03/2009

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If you're attempting to measure engagement online most likely looking at time spent in ad units as one of your primary considerations -- and if not then probably doing it wrong. That being said keeping a watchful eye on single unit is only telling part th

20 May 09

MediaPost Publications Social Media Fails To Manifest As Marketing Medium, Report Likens Twitter To TiVo: More Hype Than Reality 05/20/2009

Social Media Fails To Manifest As Marketing Medium, Report Likens Twitter To TiVo: More Hype Than Reality - 05/20/2009

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Social media has reached critical mass with 83% of the Internet population now using it - and more than half doing so on a regular basis according to new research being released today by Knowledge Networks. But for all industry's hype buzz surrounding soc

14 May 09

Dell Adamo, Studio, Inspiron Laptops on Display in New York

NEW YORKDell hosted what it called an

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adamo studio dell hewlettpackard apple meetup inspiron laptops on display

19 Mar 09

MediaPost Publications Listen Up, Marketers: The Focus Group Is Dead 03/18/2009

Listen Up, Marketers: The Focus Group Is Dead - 03/18/2009

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I assume most Social Media Insider readers would agree with the statement that corporate America needs to do a little work on this listening thing. What love about all of these examples is even if many you have preached gospel for some time there's an inc

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