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We saw a mini-rally in newspaper shares yesterday, based on the notion that the worst may be over for the industry. But the New York Times' Q2 results are pretty inconclusive: The publisher was able to take a big chunk out of costs, but revenues kept on plunging, and Web ads dropped by more than 15%. The paper did say, though that things got less bad as the quarter progressed, and that they'll get slightly less bad next quarter, too.

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The economy, the technology spectrum and business have gone through dramatic change. Your enterprise and the applications running in your company should change also. Here are five applications you should be planning, prototyping and ready to roll out by year's end.

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marc benioff cloud compliance mobile energy the 5 new enterprise apps you should

Forget Hollywood. YouTube's future lies less in "Desperate Housewives" and more in low-budget fare from producers like Next New Networks or College Humor.

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YouTube Next New Networks Machinima Howcast MondoMedia College Humor Smosh Mydamnchannel CBS TubeMogul David Eun Blip.tv Hulu

P&G, Others Slash Ad Spending. J&J, Telecoms On The Rise - 06/10/2009

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The world's largest advertiser grew considerably smaller during the first quarter of 2009. Procter & Gamble which is about to get a new CEO who expected trim packaged goods giant's advertising expenditures even more slashed its overall budget by nearly 18

Here's why I'm suddenly hopeful about the media industry: Because the tech industry is screwed too.

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netbook computer Dell Eee PC Asus Microsoft Linux Google cloud computing Windows Android Radio Shack Kindle Hulu New York Times

Recession's Impact On Eco-Friendly Marketing - 06/03/2009

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As aspirational consumers desert high-profile stores like Whole Foods preferring saving money to being seen a whole new group of is ripe take their place. 06_03_2009

Muck Rack, which aggregates tweets by professional journalists, instantly became my least favorite web startup when it launched in April with an endless stream

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Social Media Fails To Manifest As Marketing Medium, Report Likens Twitter To TiVo: More Hype Than Reality - 05/20/2009

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Social media has reached critical mass with 83% of the Internet population now using it - and more than half doing so on a regular basis according to new research being released today by Knowledge Networks. But for all industry's hype buzz surrounding soc

Twits: Why Twitter Won't Change Marketing - 05/18/2009

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A couple of years from now we'll look at Twitter as another online flash in the pan that press and digerati got all excited about until they found next shiny new thing. 05_18_2009

Google Identifies New Search Pattern On Mobile Phones - 05/12/2009

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Google has released findings from a study that points to new mobile search patterns linked Apple's iPhone and smart phones running Android. The shift could change advertising behavioral targeting for search. 05_12_2009

GasPedal presents BlogWell - How Big Companies Use Social Media - April 29th, 2009 - 8 Great Case Studies on Corporate Blogging

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Corporate Blogging WOM WOMM Word of Mouth Marketing BlogWell How Big Companies Use Social Media Conference Event Meet-up Twitter Blogs New