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Marketing intelligence through data analysis you can understand

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If you used to work in media, try applying those skills to one of these related fields.

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As Twitter moves into the business mainstream, one community has yet to fully embrace the social-networking tool du jour: advertising agencies.

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A new IBM-sponsored study shows that although the economy is driving midsize companies to work smarter and leaner, many are not actually decreasing their investments in IT, but maintaining current levels or increasing their IT spend to focus on strategic areas.

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Transformation video presented by Michael Mendenhall, HP SVP & CMO: Cannes Masters of Marketing Class

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Sometimes you're not that concerned about features; you just want to get the job done as fast as possible. Often, after trying out many applications, I've

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Tweetvisor is a Twitter interface, for bloggers, journalists, companies, celebs and all you Tweeple

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The promise of "virtual goods" -- pretend things you buy with real money in cyberspace -- has lured entrepreneurs and venture capitalists for years. Same goes for mobile payments -- using your iPhone instead of your Amex to buy stuff. But what if you combined the two? You'd have market that barely exists yet is worth fighting over. At least that's what Zong and Boku are doing.

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Expedia So to start with a fact, Expedia (the web based travel agency) has seen an 87% drop in their profit margin over the last year. This huge loss may be

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Companies ignore social media and the digital consumer at their peril - Brand Republic News. Read Companies ignore social media and the digital consumer at their peril and other marketing news at Brand Republic. Brand Republic - first for Advertising, Marketing, Media and PR

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Local Mobile Content Users Grow 51% - Publisher: MarketingVox

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A month-long appeal to paint Google as a friendly face in a big Internet comes to San Francisco in a potential preview of Google's anti-antitrust talking points. Read this blog post by Tom Krazit on Digital Media.

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Google antitrust competition Dana Wagner digital media news social networking virtual online world blogs

"Sponsored links attracted more attention on Bing (~42% of participants per search) than they did on Google (~25% of participants per search)," says a study from User Centric.

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You know that social-media department you just built? Go and dismantle it right now, because this stuff is too important to be left to the experts.

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Communicators Split on Digital Implementation, Impact - Publisher: MarketingVox

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News Analysis: Traditional Media Drops Exceed Expectations - 06/03/2009

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Newspapers radio and magazines all saw revenues drop by roughly one-quarter in the first quarter of 2009 exceeding analyst predictions. This suggests their full-year losses will also be steeper than predicted which puts media at peril. 06_03_2009

Social Networks As New Revenue Stream - 10 Ways To Thrive - 06/01/2009

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Who would have thought the digital media revolution bring imploding conglomerates and enterprising startups to same place? They are struggling reinvent themselves forge profitable business models in untamed interactive jungle. Not all will or should survi

A research project commissioned late last year with dire-sounding rhetoric about a crisis in advertising has produced decidedly calming conclusions.

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Supermarket Retailers Go Mobile with Coupons - Publisher: MarketingVox

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Muck Rack, which aggregates tweets by professional journalists, instantly became my least favorite web startup when it launched in April with an endless stream

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