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07 Aug 09

MediaPost Publications Analytics As A Secret Weapon 08/07/2009

Analytics As A Secret Weapon - 08/07/2009

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Competing on analytics sounds like a good thing but is your organization actually living it? This past week at the OMMA Metrics and Measurement conference in San Francisco we heard several agencies talk about how aren't just piece of business are key driv

03 Jun 09

MediaPost Publications Recession's Impact On Eco-Friendly Marketing 06/03/2009

Recession's Impact On Eco-Friendly Marketing - 06/03/2009

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As aspirational consumers desert high-profile stores like Whole Foods preferring saving money to being seen a whole new group of is ripe take their place. 06_03_2009

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