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07 Aug 09

MediaPost Publications Analytics As A Secret Weapon 08/07/2009

Analytics As A Secret Weapon - 08/07/2009

Competing on analytics sounds like a good thing but is your organization actually living it? This past week at the OMMA Metrics and Measurement conference in San Francisco we heard several agencies talk about how aren't just piece of business are key driv

10 Jun 09

MediaPost Publications P&G, Others Slash Ad Spending. J&J, Telecoms On The Rise 06/10/2009

P&G, Others Slash Ad Spending. J&J, Telecoms On The Rise - 06/10/2009

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The world's largest advertiser grew considerably smaller during the first quarter of 2009. Procter & Gamble which is about to get a new CEO who expected trim packaged goods giant's advertising expenditures even more slashed its overall budget by nearly 18

03 Jun 09

MediaPost Publications Time Spent Is The Right Metric To Measure Engagement 06/03/2009

Time Spent Is The Right Metric To Measure Engagement - 06/03/2009

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If you're attempting to measure engagement online most likely looking at time spent in ad units as one of your primary considerations -- and if not then probably doing it wrong. That being said keeping a watchful eye on single unit is only telling part th

MediaPost Publications Recession's Impact On Eco-Friendly Marketing 06/03/2009

Recession's Impact On Eco-Friendly Marketing - 06/03/2009

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As aspirational consumers desert high-profile stores like Whole Foods preferring saving money to being seen a whole new group of is ripe take their place. 06_03_2009

22 May 09

MediaPost Publications Digital Radio Ad Spending Surges Amid Medium's Downturn 05/22/2009

Digital Radio Ad Spending Surges Amid Medium's Downturn - 05/22/2009

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Amid an apparent implosion in its terrestrial broadcast marketplace radio is experiencing a digital boom. Total advertising declined 24% to $3.430 billion during the first quarter of 2009 according figures released Thursday by trade association Radio Adve

19 Mar 09

MediaPost Publications Listen Up, Marketers: The Focus Group Is Dead 03/18/2009

Listen Up, Marketers: The Focus Group Is Dead - 03/18/2009

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I assume most Social Media Insider readers would agree with the statement that corporate America needs to do a little work on this listening thing. What love about all of these examples is even if many you have preached gospel for some time there's an inc

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