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Analytics As A Secret Weapon - 08/07/2009

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Competing on analytics sounds like a good thing but is your organization actually living it? This past week at the OMMA Metrics and Measurement conference in San Francisco we heard several agencies talk about how aren't just piece of business are key driv

Ivy Restaurant is a modern neighborhood caf

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Ivy Restaurant Italian Restaurants in Boston

The G1 with Google and Palm Pre devices and carriers are enticing, but a big time and money investment in Apple App Store makes moving to a new platform difficult to justify, especially as vendors run out of ways to differentiate the actual devices.

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app store iphone palm mobile device loyalty to or investment in apple

Have You Ever Binged Yourself? - 06/10/2009

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Working in this industry as I do I'm familiar with the stops starts and missteps that have defined Microsoft's efforts search over last 15 years. curious about whether company can right ship so decided to try Bing for myself. 06_10_2009

News Analysis: Traditional Media Drops Exceed Expectations - 06/03/2009

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Newspapers radio and magazines all saw revenues drop by roughly one-quarter in the first quarter of 2009 exceeding analyst predictions. This suggests their full-year losses will also be steeper than predicted which puts media at peril. 06_03_2009

Time Spent Is The Right Metric To Measure Engagement - 06/03/2009

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If you're attempting to measure engagement online most likely looking at time spent in ad units as one of your primary considerations -- and if not then probably doing it wrong. That being said keeping a watchful eye on single unit is only telling part th

Smartphone software makers weigh features that will make it easier to share downloadable apps, upending the way we acquire and use wireless games and tools.

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Peer-to-peer technology mobile phones iPhone Apple Google Android App Store Market Research In Motion BlackBerry World

Social Networks As New Revenue Stream - 10 Ways To Thrive - 06/01/2009

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Who would have thought the digital media revolution bring imploding conglomerates and enterprising startups to same place? They are struggling reinvent themselves forge profitable business models in untamed interactive jungle. Not all will or should survi

Digital Radio Ad Spending Surges Amid Medium's Downturn - 05/22/2009

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Amid an apparent implosion in its terrestrial broadcast marketplace radio is experiencing a digital boom. Total advertising declined 24% to $3.430 billion during the first quarter of 2009 according figures released Thursday by trade association Radio Adve

Twits: Why Twitter Won't Change Marketing - 05/18/2009

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A couple of years from now we'll look at Twitter as another online flash in the pan that press and digerati got all excited about until they found next shiny new thing. 05_18_2009

The recession has ended. That, at least, was the message from Charles Schwab's Liz Ann Sonders at ANA's conference last week,

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ANA Brand Building in Tough Times & Beyond & liz ann sonders

Armani Exchange Launches Mobile Campaign - 04/15/2009

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Armani has kicked off its first mobile ad campaign in partnership with The Media Kitchen and network AdMob to promote the spring 2009 collection for Exchange stores. 04_15_2009

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