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Companies ignore social media and the digital consumer at their peril - Brand Republic News - Brand Republic
Companies ignore social media and the digital consumer at their peril - Brand Republic News. Read Companies ignore social media and the digital consumer at their peril and other marketing news at Brand Republic. Brand Republic - first for Advertising, Marketing, Media and PR
How to Succeed at Procter & Gamble - BusinessWeek
Taking over from a hot-shot like A.G. Lafley is always hard. Here's what incoming CEO Robert McDonald can do to smooth out the transition.
SC Johnson Starts Listing Product Ingredients Publicly | GreenBiz.com
The maker of Windex, Shout and multiple other consumer goods has started listing all the ingredients in cleaning products, including what could be in fragrances, on a dedicated ingredient website and on labels.
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