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07 Aug 09

MediaPost Publications Analytics As A Secret Weapon 08/07/2009

Analytics As A Secret Weapon - 08/07/2009

Competing on analytics sounds like a good thing but is your organization actually living it? This past week at the OMMA Metrics and Measurement conference in San Francisco we heard several agencies talk about how aren't just piece of business are key driv

11 Jun 09

Companies ignore social media and the digital consumer at their peril - Brand Republic News - Brand Republic

Companies ignore social media and the digital consumer at their peril - Brand Republic News. Read Companies ignore social media and the digital consumer at their peril and other marketing news at Brand Republic. Brand Republic - first for Advertising, Marketing, Media and PR

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Companies ignore social media and the digital consumer at their peril news article brand republic creative industry community forums blogs events research

04 Jun 09

MediaPost Publications News Analysis: Traditional Media Drops Exceed Expectations 06/03/2009

News Analysis: Traditional Media Drops Exceed Expectations - 06/03/2009

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Newspapers radio and magazines all saw revenues drop by roughly one-quarter in the first quarter of 2009 exceeding analyst predictions. This suggests their full-year losses will also be steeper than predicted which puts media at peril. 06_03_2009

03 Jun 09

MediaPost Publications Time Spent Is The Right Metric To Measure Engagement 06/03/2009

Time Spent Is The Right Metric To Measure Engagement - 06/03/2009

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If you're attempting to measure engagement online most likely looking at time spent in ad units as one of your primary considerations -- and if not then probably doing it wrong. That being said keeping a watchful eye on single unit is only telling part th

18 May 09

MediaPost Publications Twits: Why Twitter Won't Change Marketing 05/18/2009

Twits: Why Twitter Won't Change Marketing - 05/18/2009

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A couple of years from now we'll look at Twitter as another online flash in the pan that press and digerati got all excited about until they found next shiny new thing. 05_18_2009

06 May 09

MediaPost Publications Corporate Re-brand: Growth Industry

Corporate Re-brand: Growth Industry -

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When Jan Valentic took over as senior vice president of global marketing and growth platforms at gardening giant Scotts Miracle-Gro Co. two years ago one her first moves was to challenge the company's biggest brands how they marketed online.

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