George Dearing's Library tagged advertising →  View Popular

We saw a mini-rally in newspaper shares yesterday, based on the notion that the worst may be over for the industry. But the New York Times' Q2 results are pretty inconclusive: The publisher was able to take a big chunk out of costs, but revenues kept on plunging, and Web ads dropped by more than 15%. The paper did say, though that things got less bad as the quarter progressed, and that they'll get slightly less bad next quarter, too.

x.vu/3480 - Preview

internet mediamemo peter kafka advertising earnings new york times newspapers

As Twitter moves into the business mainstream, one community has yet to fully embrace the social-networking tool du jour: advertising agencies.

x.vu/2459 - Preview

Twitter marketing advertising agencies social media digital microblogging

Local Mobile Content Users Grow 51% - Publisher: MarketingVox

tinyurl.com/mh5frc - Preview

internet media marketing advertising news trade publication advertise web publishing email newsletter ezine blog weblog

P&G, Others Slash Ad Spending. J&J, Telecoms On The Rise - 06/10/2009

tinyurl.com/m66c4g - Preview

The world's largest advertiser grew considerably smaller during the first quarter of 2009. Procter & Gamble which is about to get a new CEO who expected trim packaged goods giant's advertising expenditures even more slashed its overall budget by nearly 18

"Sponsored links attracted more attention on Bing (~42% of participants per search) than they did on Google (~25% of participants per search)," says a study from User Centric.

bit.ly/EmQ0R - Preview

Online Big Tech Microsoft Advertising Search Media Google

Communicators Split on Digital Implementation, Impact - Publisher: MarketingVox

tinyurl.com/qc29sf - Preview

internet media marketing advertising news trade publication advertise web publishing email newsletter ezine blog weblog

Supermarket Retailers Go Mobile with Coupons - Publisher: MarketingVox

tinyurl.com/opg5cz - Preview

internet media marketing advertising news trade publication advertise web publishing email newsletter ezine blog weblog

Digital Radio Ad Spending Surges Amid Medium's Downturn - 05/22/2009

tinyurl.com/qxqq73 - Preview

Amid an apparent implosion in its terrestrial broadcast marketplace radio is experiencing a digital boom. Total advertising declined 24% to $3.430 billion during the first quarter of 2009 according figures released Thursday by trade association Radio Adve

"I can guarantee you there will be some acquisitions," Yahoo CTO Ari Balogh told the Reuters tech conference crowd.

tinyurl.com/obra6a - Preview

Startups Advertising Yahoo! Social Networking Online Big Tech Search Mergers And Acquisitions

Like many other types of brands, airlines have embraced TwitterTwitter reviews as a medium for communicating with customers. One of them – JetBlue – is

tinyurl.com/oz9sre - Preview

advertising jetblue twitter united airlines news

CCOs Move Up in World, Peg Social Media Their Top '09 Ally - Publisher: MarketingVox

tinyurl.com/r6fzfv - Preview

internet media marketing advertising news trade publication advertise web publishing email newsletter ezine blog weblog

Google Identifies New Search Pattern On Mobile Phones - 05/12/2009

tinyurl.com/rcgtzq - Preview

Google has released findings from a study that points to new mobile search patterns linked Apple's iPhone and smart phones running Android. The shift could change advertising behavioral targeting for search. 05_12_2009

Rethink marketing and reinvent your business.

tinyurl.com/cal6u2 - Preview

Lara Lee Community Branding Google Starbucks Nike L'Oreal IBM Harley Davidson Kiehl's Web 2.0 Marketing Lou Gerstner advertising

Help us name our company! Marketing service firm, Image Communications is looking for your help! Submit your suggestion for our new company name. If we choose your suggested name you will win a free Kindle 2.

www.helpusnameus.com - Preview

marketing name us help bored creative kindle win contest kindle2 2 advertising social media knoxville naming branding brand rebrand amazon

There's too much ad inventory on the Internet.

tinyurl.com/ddzy49 - Preview

Media Time Inc. Warner Digital Publishing Online Publishers Advertising Magazines

Are we still having the "are blogs valuable discussion"?

adage.com/...article.php - Preview

conversational+media citizen+media blogs social+media+measurement brand+monitoring advertising marketing marketing+2.0 influence+analytics buzz+marketing blogger+outreach

I can count the number of pop-ups I've seen in the last year on one hand. Mwahahaha.

www.informationweek.com/...showArticle.jhtml - Preview

advertising internet research marketing Spam

"Intel today debuts an online ad campaign that will generate real-time chat between consumers and tech experts within the margins of the banner."

adage.com/...article.php - Preview

chat IM intel banner+ads advertising advertising+2.0 interactive online+campaigns

"Analysts such as Mark Fratrick, vice president of BIAfn, believe that Google could reach the really small local businesses that radio does not currently access, such as a two-person real estate office that uses yard signs and handouts to reach its market

www.redherring.com/Article.aspx - Preview

google google+audio+ads advertising advertising+2.0 online+advertising marketing marketing+2.0

"Word of mouth is no longer restricted to close friends and family, it can have the same level of influence upon millions of people across the world."

news.yahoo.com/...britain_blogs_dc - Preview

blogs advertising advertising+2.0 media ads blogging