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07 Aug 09

MediaPost Publications Analytics As A Secret Weapon 08/07/2009

Analytics As A Secret Weapon - 08/07/2009

Competing on analytics sounds like a good thing but is your organization actually living it? This past week at the OMMA Metrics and Measurement conference in San Francisco we heard several agencies talk about how aren't just piece of business are key driv

10 Jun 09

MediaPost Publications Have You Ever Binged Yourself? 06/10/2009

Have You Ever Binged Yourself? - 06/10/2009

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Working in this industry as I do I'm familiar with the stops starts and missteps that have defined Microsoft's efforts search over last 15 years. curious about whether company can right ship so decided to try Bing for myself. 06_10_2009

MediaPost Publications P&G, Others Slash Ad Spending. J&J, Telecoms On The Rise 06/10/2009

P&G, Others Slash Ad Spending. J&J, Telecoms On The Rise - 06/10/2009

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The world's largest advertiser grew considerably smaller during the first quarter of 2009. Procter & Gamble which is about to get a new CEO who expected trim packaged goods giant's advertising expenditures even more slashed its overall budget by nearly 18

18 May 09

MediaPost Publications Twits: Why Twitter Won't Change Marketing 05/18/2009

Twits: Why Twitter Won't Change Marketing - 05/18/2009

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A couple of years from now we'll look at Twitter as another online flash in the pan that press and digerati got all excited about until they found next shiny new thing. 05_18_2009

12 May 09

MediaPost Publications Consumers Using Social Media To Manage Brands 05/12/2009

Consumers Using Social Media To Manage Brands - 05/12/2009

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Not familiar with BRM? Perhaps you are more its cousin CRM or Customer Relationship Management. As technology has improved tools and functionality it changed the way marketers connect to people by helping organize filter information about buying habits be

19 Mar 09

MediaPost Publications Listen Up, Marketers: The Focus Group Is Dead 03/18/2009

Listen Up, Marketers: The Focus Group Is Dead - 03/18/2009

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I assume most Social Media Insider readers would agree with the statement that corporate America needs to do a little work on this listening thing. What love about all of these examples is even if many you have preached gospel for some time there's an inc

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