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Analytics As A Secret Weapon - 08/07/2009

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Competing on analytics sounds like a good thing but is your organization actually living it? This past week at the OMMA Metrics and Measurement conference in San Francisco we heard several agencies talk about how aren't just piece of business are key driv

P&G, Others Slash Ad Spending. J&J, Telecoms On The Rise - 06/10/2009

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The world's largest advertiser grew considerably smaller during the first quarter of 2009. Procter & Gamble which is about to get a new CEO who expected trim packaged goods giant's advertising expenditures even more slashed its overall budget by nearly 18

Time Spent Is The Right Metric To Measure Engagement - 06/03/2009

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If you're attempting to measure engagement online most likely looking at time spent in ad units as one of your primary considerations -- and if not then probably doing it wrong. That being said keeping a watchful eye on single unit is only telling part th

Recession's Impact On Eco-Friendly Marketing - 06/03/2009

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As aspirational consumers desert high-profile stores like Whole Foods preferring saving money to being seen a whole new group of is ripe take their place. 06_03_2009

Beyond The Mommy Blogger - 05/27/2009

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If marketers are speaking to mothers only via bloggers they leaving two-thirds of their target audience untouched. To be successful must utilize a variety channels create meaningful dialogue with mothers. Here some tips. 05_27_2009

Digital Radio Ad Spending Surges Amid Medium's Downturn - 05/22/2009

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Amid an apparent implosion in its terrestrial broadcast marketplace radio is experiencing a digital boom. Total advertising declined 24% to $3.430 billion during the first quarter of 2009 according figures released Thursday by trade association Radio Adve

Social Media Fails To Manifest As Marketing Medium, Report Likens Twitter To TiVo: More Hype Than Reality - 05/20/2009

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Social media has reached critical mass with 83% of the Internet population now using it - and more than half doing so on a regular basis according to new research being released today by Knowledge Networks. But for all industry's hype buzz surrounding soc

Twits: Why Twitter Won't Change Marketing - 05/18/2009

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A couple of years from now we'll look at Twitter as another online flash in the pan that press and digerati got all excited about until they found next shiny new thing. 05_18_2009

Juvenation is a social network created by the Juvenile Diabetes Research Foundation (JDRF) especially for people with type 1 diabetes. When you register with Juvenation, you can create a profile, participate in online discussion groups and forums, create and comment on blogs, upload videos, and more. Juvenation is the place to share your thoughts, concerns and tips about living with diabetes, educate yourself about new gadgets and technologies, and just have fun meeting others like you.

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Juvenation JDRF Juvenile DIabetes Diabetes Research Foundation Type 1 diabetes diabetees social network juvenile find a cure

Google Identifies New Search Pattern On Mobile Phones - 05/12/2009

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Google has released findings from a study that points to new mobile search patterns linked Apple's iPhone and smart phones running Android. The shift could change advertising behavioral targeting for search. 05_12_2009

Listen Up, Marketers: The Focus Group Is Dead - 03/18/2009

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I assume most Social Media Insider readers would agree with the statement that corporate America needs to do a little work on this listening thing. What love about all of these examples is even if many you have preached gospel for some time there's an inc

The official Coldplay website, featuring all the latest news, gigs, blogs, interviews, pictures and videos.

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Coldplay Chris Martin Jonny Buckland Guy Berryman Will Champion Viva La Vida or Death And All His Friends Gigs Tickets Shows Concerts Lyrics Discography Biography photos Members Timeline merch merchandise t-shirts a rush of blood to the head music video v