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Gerard Barberi's Library tagged → View Popular
25 Oct 08
Doc Searls Weblog · Why online advertising sucks, and is a bubble
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What we need is for demand to find supply, not just for supply to “drive” demand. We’re not cattle, and we don’t like being herded, even if it’s by friendly chutes like Google’s. This was true before online advertising went nuts, and it will be true after the chutes get trampled.
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