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"Horizon Info Services is committed to offering industry-leading technology services to small businesses at affordable prices."

This is an interesting approach. Horizon is a reseller of customized and enhanced Google services. They provide enterprises and SMB's with gMail hosting, on-line backup services, security, and customized Google Apps. They are also ready to dive into Google Wave, as the ultimate interface for aggregating Web based communications, messaging, conversations and collaborative documents.

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Digital Daily is carrying John Paczkowski's point-by-point twitter stream of the Google Apps Event. Fascinating stuff. Especially Dave Girouard's comments comparing Google Apps to MSOffice.

One highlight of the event seems to be the announcement of a Google OutLook integration app. Sounds like something similar to what Zimbra did a few years ago prior to the $350 million acquisition by Yahoo! Zimbra perfected an integration into desktop Outlook comparable to the Exchange - Outlook channel. If Google Apps Sync for Outlook integration is a s good as the event demo, they would still have to crack into MSOffice to compete with the MSOffice-SharePoint-MOSS integration channel.

Some interesting comments from Google Enterprise customers, Genentech, Morgans Hotel Group, and Avago

....... At an event in San Francisco, Google is expected to discuss the future of its productivity suite and some enhancements that may begin to close the gap with Microsoft (MSFT) Office, something the company desperately needs to do if it wants to make deeper inroads in the enterprise area. As Girouard himself admitted last week, Apps still has a ways to go. “Gmail is really the best email application in the world for consumers or business users, and we can prove that very well,” he said. “Calendar is also very good, and probably almost at the level of Gmail. But the word processing, spreadsheets and other products are much less mature. They’re a couple of years old at the most, and we still have a lot of work to do.”

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Interesting discussion at Business Insider. I disagree with the Eric Krangel somewhat in that Oracle does benefit from working with Google Apps. Check the comments section for my response.<br><br>

"If Google (GOOG) is going to get big companies to pay for its Google Apps service, plugging into other enterprise software is going to be helpful. So it's good news for Google that Oracle (ORCL) is willing to play along."<br><br>

"This morning the two companies announced a new collaboration between Google Apps and Oracle's Siebel customer care/CRM software. With the new "Oracle Gadget Wizard for Google Apps," it's now easier to port data between Oracle and Google Apps spreadsheets..........."

That gives Google a new selling point as it deploys salespeople to the enterprise in its bid to convert Microsoft Office users into paying Google Apps customers.

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How is Microsoft (MSFT) responding to Google's (GOOG) new initiative to recruit salespeople for Google Apps, the cloud-based word processing and spreadsheet suite? We reached out to Microsoft to ask Alex Payne, a director on the Office team, for his view.

As far as Alex is concerned, Google Apps is no threat at all. Follow up on the story; "The Google Apps Revenue Myth: $10 mm in 2009

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There are two theories about Google Apps (Spreadsheet, Word-processor, GMail, etc.):

Google Apps will rapidly become a multi-billion dollar business that will diversify Google's dependence on search
Google Apps will kill Microsoft
The first of these theories, a source outside Google familiar with Apps tells us, is laughable.

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Vivek Kundra, CTO of the District of Columbia, says he found two compelling reasons to switch the D.C. government over to Gmail and Google Apps: first, its cheap cost would save the taxpayer money by avoiding bloated software contracts. Second, he believes Google technology will help ensure business continuity and the safety of data in the event of a disaster or disruption. ......... Now we know why Google needs Chrome: they have the killer apps but are in need of a high end Web-App browser to run them in. Otherwise they can't begin to solve the problems of security and business continuity.

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.. So MS CIO Turner flew to P&G's headquarters in Cincinnati in July, spent a day wooing P&G CIO Filippo Passerini, and left with a three-year contract, according to the Bloomberg article. How'd Turner do it? He "kept the contract by giving Passerini an early look at plans for Web-based systems and promising P&G the flexibility to shift between those and standard applications," ... Note that MS kept the contract with P&G by focusing on the ease of transitioning between MSOffice desktop apps and their new Web-based systems. Google Apps is ALL Web, and lack this transitional bridge to legacy desktops.

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