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Judith von Gordon is Head of Media + PR worldwide at the Boehringer Ingelheim Headquarter in Ingelheim,Germany: "Boehringer Ingelheim belongs to the top 15 pharmaecutical companies. We are privately owned. We have our Headquarter in Germany and yes, we are driven by our Research & Development spirit. In 2008 we, the Communications people, decided it was the right point in time to start with social media."

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Interesting article on how social media and online in general are changing the way healthcare industry has to deal with customer relationship (i.e. doctors, patients) and how that influences recruiting and talenting

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"To help Pharma marketing execs navigate this journey, SHIFT today released an eBook aimed at offering practical advice on successfully implementing Social Media programs in the pharma space."

Explanation and link to download the e-book (via email)

SHIFT-Communications download ebook social-media pharma implementation .for.injelea

"Boehringer Ingelheim is looking for fans on Facebook and wants its employees to be thought of as “superheroes, only with lab coats instead of capes”."

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"This page is the official facebook page of the Boehringer Ingelheim group of companies. We have set up this page to help share our message of 'more health for the family' as we celebrate our 125th anniversary."

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125 years more health - Boehringer Ingelheims website for their Jubilee celebration. Well done :-)

Happy Anniversary Boehringer Ingelheim!

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"When Pfizer launched the first social media channel on SlideShare for a regulated industry, it was met with industry applause, but also some controversy. Case in point, and article Pharma News: Pfizer Channel criticized as 'not social.'"

Is a blog or sharing platform social without offering comments?

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"With a growing number of pharma companies testing the waters of social media, an intrepid few have tried to keep track of every site, YouTube video, Twitterer, Facebook page, and so on. It’s become a daunting task and no one list seems to have it all, so we created the Pharma and Healthcare Social Media Wiki"

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"There has been a slow, but steady march into YouTube-land by pharmaceuticals. Two new companies were added to the growing roster of pharma on YouTube with three new channels added. "

YouTube FDA boehringer Novartis AstraZeneca Sanofi-Aventis Johnson-Johnson pharma

twitter social-media presentation tutorial howto boehringer Novartis pharma

Extensive how to Twitter with pharma industry examples

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Intense debate on social media use in pharma industry (i.e. Boehringer, Johnson & Johnson).

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in list: Social Media

Comms manager John Pugh talks about his company's foray into social networking

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In 2006, Janssen-Cilag completely replaced our simple, static HTML intranet with a Wiki solution. Over the 16 months since launch, it has dramatically transformed our internal communication and continues to increase in both visits and content ...

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Blogs im Bereich Pharma (-industrie und -marketing) oder Gesundheit - ein weites Feld, aber in der deutschsprachigen Blogosphäre ein noch arg unbestelltes.

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