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Social media isn’t inexpensive, it’s just different expensive. To do it well requires a tremendous time commitment, and regardless of what your life and lifestyle entails, the time you spend on social comes with an opportunity cost price tag. Thus...

ifttt pinboard Social-Media Strategy Personal-Branding Reputation-Management Tutorial

The elephant in the social media room at the moment is that most corporate social media initiatives to date have been tactical experiments. Of those, few have generated meaningful business results. Sure, people have built up Facebook Fans and Twit...

ifttt pinboard Social-Business Strategy

Taking a look at the top three roadblocks, it makes sense that concerns over ROI measurability, legal issues and strategy would make executives hesitate in their adaption of a new marketing platform. Having said that, social engagement is actually...

ifttt pinboard Social-Media Social-Business ROI Strategy

"Did your strategy and tactics meet your planned objectives using the time and resources you had projected? That’s because social media can be utilized inside a company for so many different things, not just marketing, but areas that are normally considered “cost centers” like human resources, legal, IT, and public relations. Have you ever calculated the return on investment of your HR division?"

"Social media in itself is not a strategy – it is a tool, a tool that is integrated into the things that your company has always done. "

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human-resources Management employee-satisfaction Strategy

"Culture is a balanced blend of human psychology, attitudes, actions, and beliefs that combined create either pleasure or pain, serious momentum or miserable stagnation. "

Unternehmenskultur corporate-culture Strategy Management

Enterprise 2.0 als Entwicklung und nicht als Produkt: "Ein Enterprise 2.0 kann man nicht kaufen! Es ist eine Entwicklung, die im Unternehmen einer Vision, Strategie und konkreten Zielsetzung bedarf. Enterprise 2.0 erfordert Änderungen in den Wertvorstellungen und führt darüber zu einem Interessenausgleich zwischen Mitarbeitern und Unternehmen mit allen positiven Folgen!"

Enterprise20 Strategy Howto .for.injelea

"Unisys, the 138-year old tech firm, has quickly made "going social" part of its culture. Here's how they did it, and how they're using social media tools to become more agile, to share knowledge, and to increase the speed of innovation."

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JP Rangaswami (Salesforce): "I’ve just come back from Dreamforce, where Marc Benioff revealed his vision for the Social Enterprise. It’s an amazing vision, and well worth spending time on."

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Without a defined and committed overall company strategy HP might fail. PR ain't a sorcerer to save you: "And the best way is for HP to be as decisive as they were in killing the Touchpad. Otherwise it is going to be a long hard haul to nowhere for the HP PR team."

public-relations HP strategy

"We must move in to an era where companies do not separate themselves from the consequences of their operations, we must champion shared values"

CSR Enterprise20 social-business social-enterprise strategy

Entry created by Mark Morrell: "A digital workplace is where work is what you do, not where you go to. To have a successful digital workplace organisation must have the right strategy, culture, environment and infrastructure to exploit the benefits fully. It becomes the natural way of working so everyone is more productive and your organisation more efficient with:

people work from any location as well as their office workstation
IT infrastructure for the same or similar experience
everyone can read news, collaborate, search and complete tasks
individuals choosing tools – RSS, mobile, etc. – that help them
organisations measure benefits and encourages digital workplace

To have a great digiatl workplace, you need to follow some ‘must have’ principles including strategy, engagement, governance, HR policies and IT infrastructure."

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Sam Marschall: "So while I can’t give you a recipe for an intranet strategy, there are certain questions that a good strategy should answer"

intranet strategy vision

Gordon Ross: "I’ve compiled some of the big questions that we find lead to important discussions when it comes to intranet governance and management."

ThoughtFarmer intranet governance Strategy Communications collaboration Howto .for.injelea

"Key Strategy Steps & Activities for a successful implementation of “Enterprise Collaboration” platform. These are based on my implementation experience (including lessons learned), reading best practices & articles and listening to other implementers/peers/experts in this space. "

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James Robertson of Step Two Designs: "A lot of organisations are currently deploying SharePoint for their corporate intranet. And rightly so, as it’s a viable and potentially powerful solution for intranet needs."

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Mike Brown: "there were many beneficial insights and lessons only a brand experienced in social media can provide. The great thing was Laurel’s social media lessons apply to smaller organizations as well:"

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"Personalverantwortliche sollten jene sein, die gekonnt auf dem Klavier der New Media spielen. Aber: Können sie das?"

human-resources HR social-media strategy

"Niemand kann die Zukunft vorhersagen. Klar. Experten können und sollten aber in die Zukunft blicken und versuchen, Entwicklungen abzuschätzen. Wie wird sich professionelle Kommunikation im nächsten Jahr verändern? In dieser Woche wagen Experten im Medientrainerblog den Ausblick."

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