Frank Hamm's Library tagged Cluetrain →  View Popular

"Wenn über 100 PR-Profis aus Agenturen und Unternehmen, Fachjournalisten und andere Experten über professionelle Kommunikations angesichts des erstarkenden Social Web diskutieren, dann fallen markante Statements und provokante Thesen, dann wird aber auch viel gefragt. Wir alle haben die Weisheit 2.0 nicht mit Löffeln gefressen, die wenigsten von uns können sich Digital Native schimpfen und kaum einer behauptet, mehr als ein Pre-Experte zu sein. "

diegoerelebt.wordpress.com/...pr-2-0-forum - Preview

pr20forum public-relations social-media conference cluetrain thesen Communications Corporate-Communications

blogs.zdnet.com/Hinchcliffe - Preview

social-software Enterprise2.0 dion-hinchcliffe crm social-crm community cluetrain

przweinull.de/eintrag.php - Preview

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"Der Paradigmenwechsel im Netz erreicht die Wirtschaft. Immer mehr Unternehmen entdecken Social Media für Marketing und PR. Manche pflegen den Dialog, andere sollten schleunigst damit beginnen. "

cluetrainpr.de/...nd-die-social-media-guidelines - Preview

public-relations social-media social-media-guidelines SAP Bayer cluetrain

Brian Solis: "Abbreviating "PR" truncates the value of our role in one of the greatest transformations the communications industry has ever witnessed." I fully agree. Almost all PR people forgot that "P" stands for "Public" and "R" stands for "Relations".

Dear Public Relations people and communicators: Stand up and fight for "Relations"! Work on relations, be related to the people who are interested in your business - or even those who even are not. Don't speak or talk to: communicate.

Start with looking in the mirror :-)

But why should Public Relations business innovate more intense and often than other businesses? When it works it works ...

www.briansolis.com/...state-of-pr-marketing-and.html - Preview

public-relations press-release Brian-Solis corporate-communications social-media pr communications cluetrain transparency corporate-branding personal-branding community brand-manager strategy conversation

"In order for our brand to be relevant in the future, we gotta live digitally... with our communication and the products we sell. And the brands that figure this out are the brands that will succeed in the future."

www.whatsnextblog.com/...udge_the_future_is_digital.asp - Preview

cluetrain public-relations marketing best-buy video

Comms manager John Pugh talks about his company's foray into social networking

www.pharmafocus.com/...eature_detail-0-492669,00.html - Preview

twitter Boehringer-Ingelheim social-media cluetrain conversation pharma for:thomaspleil public-relations for:klauseck social-networks strategy

www.digitalnomads.com/...r-purchase-of-nomadic-products - Preview

marketing interview cluetrain word-of-mouth best-buy Dell HP Baazarvoice Brett-Hurt video

www.edelmandigital.com/...on_content.html - Preview

authenticity cluetrain conversation

Thomas Pleil und Klaus Eck waren bei einem Workshop von Daimler zum einjährigen Jubiläum des Daimler Blogs.

thomaspleil.wordpress.com/...-anderen-eine-frage-der-kultur - Preview

daimler social-media blogging cluetrain community public-relations public-relations-fernstudium enterprise2.0 presentation

Wolfgang Sturm im Knallgrau Company Weblog: "Banken gelten als eine Branche mit wenig Mut für Innovation. Abgesehen von Online-Banking hat sich in den letzten Jahren nicht viel an Innovation im Web getan. Doch gerade im Kontext von Web2.0 gäbe es viele An

www.knallgrau.at/...5013559 - Preview

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don't think about organizing YOUR truth. don't think about talking. just join the conversation.

przweinull.de/eintrag.php - Preview

cluetrain marketing social-media conversation dialog authenticity

Martin Recke über den "Spitzenredner" Weinberger

www.fischmarkt.de/...hal_is_not_on_facebook.html - Preview

facebook david-weinberger cluetrain kontrolle

“WE” proudly presents David Weinberger in our first WE livestream and chat! Scheduled SUNDAY, June 15, 5 -6 pm (MEZ)

www.we-magazine.net/...nd-chat-with-david-we-inberger - Preview

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JP Rangaswami on Facebook, social interaction, innovation and edges where innovations take place. Cluetrain: Markets are conversations. Relationship before conversation before transaction

confusedofcalcutta.com/...legitimised - Preview

facebook jp-rangaswami war-for-talents innovation enterprise2.0 cluetrain

Doc Searls started his talk at the Cluetrain @ 10 event talking about the genesis of The Cluetrain Manifesto. This was fascinating to me. He started with reflections of the overblown 90's (Push, Pointcast).

blogs.forrester.com/...cluetrain-rev-1.html - Preview

cluetrain marketing web2.0

"So the intranet at your organization is outdated—far behind that of the actual Internet. It’s marked by bad navigation. There are aging documents and old newsletter articles that belong in an archive. Maybe there’s a search engine, but ...."

www.ragan.com/...dirmod.asp - Preview

david-weinberger enterprise2.0 intranet conversation wisdom-of-crowd cluetrain

"There are a variety of articles and papers that I continue to draw insight from and find myself recommending to others on a regular basis. I decided it would be a useful exercise to ... and make it available.

www.fastforwardblog.com/...-in-the-world-of-enterprise-20 - Preview

enterprise2.0 documents directory cluetrain long-tail

Edelman have kindly asked me to come to their London office today and give a talk about blogs and post-Cluetrain reality for one of their clients. Here are my notes:

www.gapingvoid.com/...003804.html - Preview

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