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Connecting with Consumers Using Deep Metaphors
Book excerpt used with the permission of Harvard Business School Press from Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers
Execution: Organizational Change Management in Practice
In short: in order to be successful, organizational change efforts are not exercises in democracy but rather military deployments. This article builds further on that military metaphor to clarify my point.
Critical thinking about KM « Enlightened tradition
how our understanding of some basic concepts is moulded by assumptions we make about the context in which we think of those concepts
Buzzkill: People are not bees
Why do we need metaphors? Because we can't accept the fact that this stuff isn't rocket science or consultancy fodder - I'm not sure that using the image of a bee connotes that social media participants are "interchangeable workers." - bees have quite a c
Metaphors—Dangerous Undertaking
Metaphors are the way that human beings see and create language for things that we cannot otherwise describe, either because we haven't seen such things before or they are, in effect, beyond description. Storytelling uses metaphors in two primary ways
Engineers without Fears: stabilisers
Plan for mistakes to be made. And make sure that the grass is nice and soft.
The CEOs new social network strategy
how social media (and other new technologies) can be seen by those entrenched in the status quo of yesterday’s business model. Will tomorrow’s successful companies apply the old rules in the relationship economy? Only time will tell!
Tarina » Blog Archive » Organization 2.0 is organism 2.0
provides a framework for understanding the relationships between different social technologies within an organization
Business as war: winners, enemies and casualties.
More business will be won and more goals will always be achieved through partnerships than through enimities
KM’s Fast Food Restaurant: Discussion Forums
Discussion boards are like the fast food drive through restaurants of KM. On some days visitors may choose to go into the restaurant to eat, and may spend time with the food. But most days workers are on their way to somewhere else — they drop in for so
Uncommon Knowledge » ‘Knowledgeitis’, fast food and other metaphors.
Metaphors do just that — they take the disparate and disconnected (and often ostensibly useless) bits of information we gather together in our work and our lives and they create connections that allow us to frame the unknown within an already-understood
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