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Martin Koser's Library tagged metaphor   View Popular

06 May 08

Connecting with Consumers Using Deep Metaphors

Book excerpt used with the permission of Harvard Business School Press from Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers

hbswk.hbs.edu/5871.html - Preview

marketing metaphor communication

24 Apr 08

Execution: Organizational Change Management in Practice

In short: in order to be successful, organizational change efforts are not exercises in democracy but rather military deployments. This article builds further on that military metaphor to clarify my point.

www.reply-mc.com/...-change-management-in-practice - Preview

change_management metaphor methoden implementierung

21 Apr 08

Critical thinking about KM « Enlightened tradition

how our understanding of some basic concepts is moulded by assumptions we make about the context in which we think of those concepts

blog.tarn.org/...critical-thinking-about-km - Preview

definition knowledgemanagement metaphor

16 Mar 08

Buzzkill: People are not bees

Why do we need metaphors? Because we can't accept the fact that this stuff isn't rocket science or consultancy fodder - I'm not sure that using the image of a bee connotes that social media participants are "interchangeable workers." - bees have quite a c

blogs.forrester.com/...buzzkill.html - Preview

metaphor complexitytheory

02 Mar 08

Metaphors—Dangerous Undertaking

Metaphors are the way that human beings see and create language for things that we cannot otherwise describe, either because we haven't seen such things before or they are, in effect, beyond description. Storytelling uses metaphors in two primary ways

www.anecdote.com.au/...metaphorsdanger.html - Preview

metaphor methoden storytelling

23 Dec 07

The CEOs new social network strategy

how social media (and other new technologies) can be seen by those entrenched in the status quo of yesterday’s business model. Will tomorrow’s successful companies apply the old rules in the relationship economy? Only time will tell!

alwayson.goingon.com/...22534 - Preview

strategy socialsoftware toread funny metaphor toblog frogpond

04 Oct 07

Tarina » Blog Archive » Organization 2.0 is organism 2.0

provides a framework for understanding the relationships between different social technologies within an organization

tarina.blogging.fi/...organism-20-at-yritys-20 - Preview

web2.0 enterprise2.0 metaphor systems-thinking toread toblog visualization frogpond socialsoftware arenen

09 Jul 07

KM’s Fast Food Restaurant: Discussion Forums

Discussion boards are like the fast food drive through restaurants of KM. On some days visitors may choose to go into the restaurant to eat, and may spend time with the food. But most days workers are on their way to somewhere else — they drop in for so

dove-lane.com/...forums-as-fast-food - Preview

metaphor knowledgemanagement adoption wikis implementierung knowledgework communitiesofpractice emergence adaptivity

08 Jul 07

Uncommon Knowledge » ‘Knowledgeitis’, fast food and other metaphors.

Metaphors do just that — they take the disparate and disconnected (and often ostensibly useless) bits of information we gather together in our work and our lives and they create connections that allow us to frame the unknown within an already-understood

www.lucasmcdonnell.com/-fast-food-and-other-metaphors - Preview

metaphor methoden knowledgemanagement organizational pathologies psychology coaching

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