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31 Jan 06

Math Will Rock Your World

  • A generation ago, quants turned finance upside down. Now they're mapping out ad campaigns and building new businesses from mountains of personal data

Mining the Two Types of User-Supplied Content

  • rise of math in business, from analyzing clickstreams to tracking blog conversations
    From the mountains of search queries in Google to the ever-increasing purchase histories at Amazon, we have more data than we know what to do with.
    In general, there are two kinds of user-supplied content: User-added content:Intentional content. That content which users input themselves. This includes blog posts, comments, reviews, ratings, links, RSS subscriptions, podcasts, and video. User-generated content:Unintentional content. That content which accrues as a byproduct of the actions of users. This includes clickstreams, purchase history, RSS read stats, search history, and other artifacts of behavior. User-generated content serves as evidence that a user passed that way, like footprints.
25 Dec 05

Disney site lets customers design products | CNET News.com

  • Disney's online shopping site on Wednesday launched its first "You design it" feature in a move aimed at riding the fast-growing trend toward giving choosy Internet shoppers exactly what they want.
09 Aug 05

Organizing for CRM

  • Organizing for CRM

    Companies should treat a customer-relationship-management solution as a product or service and its users as internal customers — by making it valuable, pricing appropriately, advertising, and providing after-sales support.

Steering customers to the right channels

  • Steering customers to the right channels

    Migrating customers to a new channel can be a pain — for them, the company, and its channel partners. But the rewards can make the effort worthwhile.
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