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01 Nov 06
Advertising.com: Optimizing Keyword Creative Works Wonders · MarketingVOX
Tips to increasing conversions.
10 Mar 06
Google AdWords Dynamic Keyword Insertion : SEO Book.com
How to use Dynamic Keyword Insertion in PPC ads to improve CTR (and thus lower the cost)
04 Mar 06
Search Head Or Search Tail? Getting The Mix Right
Discusses how using more specific search terms result in higher conversions (tail)
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