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"Users like the simplicity of messages that pass into oblivion over time, but were frequently frustrated by unscannable writing, overly frequent postings, and their inability to locate companies on social networks. "

www.useit.com/...streams-feeds.html - Preview

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According to a new report by Forrester Research, corporate blogs are the least trusted information source of all. Only 16% of online consumers who read corporate blogs say that they trust them. You can grab a copy of this report for free by filling in a form at Forrester. The full trust scale is below, with 'Email from people you know' the most trusted at 77%.

www.readwriteweb.com/...corporate_blogs_trust.php - Preview

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Add to Cart buttons – they may be small, but no online retail store can do without them. These little, rectangular, sometimes colorful clickables connect the product to the shopping cart and are an extension of your branding. It’s important to put some thought into what your “Add to Cart” icon looks like in your shopping cart.

www.getelastic.com/add-to-cart-buttons - Preview

e-shop buttons add to cart call to action e-commerce optimization examples study

n our last issue of Usability News, we reported on the general usage of breadcrumb trails as a method of navigation on web sites (Lida, Hull & Pilcher, 2003). The term “breadcrumb” derives its name from the Grimm’s fairy tale, Hansel and Gretel. Hansel left a trail of breadcrumbs through the woods as a strategy to find his way back home. Since today’s internet user often has a need to navigate back through a website path, the cyber-version “breadcrumb trail” was named1.

psychology.wichita.edu/...breadcrumb.htm - Preview

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This study examines eye movement patterns of users browsing or searching a 1-column and 2-column news article on a web page. The results show a higher number of fixations for information in the second column of an article than for the same information in the lower portion of a single column. In addition, the typical "F" pattern appeared in the left column of the 2-column layout, but not in the right column. Users also fixated more on other page elements, such as ads, when they were browsing than when they were searching.

www.surl.org/...column.asp - Preview

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Bad content, bad links, bad navigation, bad category pages... which is worst for business? In these examples, bad content takes the prize for costing the company the most money.

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jakob nielsen best practice usability study content links navigation categorization overview

Users scan lists by moving their eyes rapidly down the left edge. Menu items that are right-aligned make scanning more difficult.

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We've known since our first studies of how users read on the Web that they typically don't read very much. Scanning text is an extremely common behavior for higher-literacy users; our recent eyetracking studies further validate this finding.

The only thing we've been missing is a mathematical formula to quantify exactly how much (or how little) people read online. Now, thanks to new data, we have this as well.

www.useit.com/...percent-text-read.html - Preview

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On 6th September 2007, the Prime Minister asked me to conduct an independent review looking at the risks to children from exposure to potentially harmful or inappropriate material on the internet and in video games.

My Review is about the needs of children and young people. It is about preserving their right to take the risks that form an inherent part of their development by enabling them to play video games and surf the net in a safe and informed way.

By listening to children and young people and putting them at the heart of this Review - and by replacing emotion with evidence - I hope I have provided some very necessary focus to what is a very necessary debate.

PDF versions of the Full Report, Annexes and supporting documentation are available below.

www.dcsf.gov.uk/byronreview - Preview

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A new study by Canadian research firm Pollara has surfaced data indicating that Malcolm Gladwell's popular theory about key influencers moving markets may not be valid. Gladwell's arguments in the 2000 book The Tipping Point had reached levels of cliche approaching The Wisdom of Crowds, in large part because of its seductiveness to marketers.

www.readwriteweb.com/...y_there_is_no_tipping_poin.php - Preview

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The Apple iPhone is easily the most publicized new mobile device in recent memory.
But despite all the discussion about the product, there's relatively little hard
information available to the public on its impact. How is it being used? What effect is
it having on customers and on the technology industry?

rubiconconsulting.com/...Rubicon-iPhone_User_Survey.pdf - Preview

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