Frederik Van Zande's Bookmarks tagged study →  View Popular

n our last issue of Usability News, we reported on the general usage of breadcrumb trails as a method of navigation on web sites (Lida, Hull & Pilcher, 2003). The term “breadcrumb” derives its name from the Grimm’s fairy tale, Hansel and Gretel. Hansel left a trail of breadcrumbs through the woods as a strategy to find his way back home. Since today’s internet user often has a need to navigate back through a website path, the cyber-version “breadcrumb trail” was named1.

Tags: usability, user interface, breadcrumbs, navigation, study, best practice on 2008-06-16 and saved by4 people -All Annotations (1) -About

more frompsychology.wichita.edu

This study examines eye movement patterns of users browsing or searching a 1-column and 2-column news article on a web page. The results show a higher number of fixations for information in the second column of an article than for the same information in the lower portion of a single column. In addition, the typical "F" pattern appeared in the left column of the 2-column layout, but not in the right column. Users also fixated more on other page elements, such as ads, when they were browsing than when they were searching.

Tags: usability, eye-tracking, study, columns, column, webpage, eye movement, best practice, article length on 2008-06-16 and saved by4 people -All Annotations (0) -About

more fromwww.surl.org

Bad content, bad links, bad navigation, bad category pages... which is worst for business? In these examples, bad content takes the prize for costing the company the most money.

Tags: jakob nielsen, best practice, usability, study, content, links, navigation, categorization, overview on 2008-05-07 and saved by4 people -All Annotations (0) -About

more fromwww.useit.com

Users scan lists by moving their eyes rapidly down the left edge. Menu items that are right-aligned make scanning more difficult.

Tags: best practice, usability, reading, study, menu, text-align on 2008-05-07 and saved by7 people -All Annotations (0) -About

more fromwww.useit.com

We've known since our first studies of how users read on the Web that they typically don't read very much. Scanning text is an extremely common behavior for higher-literacy users; our recent eyetracking studies further validate this finding. The only thing we've been missing is a mathematical formula to quantify exactly how much (or how little) people read online. Now, thanks to new data, we have this as well.

Tags: jakob nielsen, usability, eyetracking, study, time, reading, charts on 2008-05-07 and saved by19 people -All Annotations (0) -About

more fromwww.useit.com

On 6th September 2007, the Prime Minister asked me to conduct an independent review looking at the risks to children from exposure to potentially harmful or inappropriate material on the internet and in video games. My Review is about the needs of children and young people. It is about preserving their right to take the risks that form an inherent part of their development by enabling them to play video games and surf the net in a safe and informed way. By listening to children and young people and putting them at the heart of this Review - and by replacing emotion with evidence - I hope I have provided some very necessary focus to what is a very necessary debate. PDF versions of the Full Report, Annexes and supporting documentation are available below.

Tags: technology, children, safety, study on 2008-04-06 and saved by2 people -All Annotations (0) -About

more fromwww.dcsf.gov.uk

A new study by Canadian research firm Pollara has surfaced data indicating that Malcolm Gladwell's popular theory about key influencers moving markets may not be valid. Gladwell's arguments in the 2000 book The Tipping Point had reached levels of cliche approaching The Wisdom of Crowds, in large part because of its seductiveness to marketers.

Tags: blog, e-marketing, influence, skeptical, study, trustworthy on 2008-04-03 and saved by4 people -All Annotations (0) -About

more fromwww.readwriteweb.com

The Apple iPhone is easily the most publicized new mobile device in recent memory. But despite all the discussion about the product, there's relatively little hard information available to the public on its impact. How is it being used? What effect is it having on customers and on the technology industry?

Tags: iphone, mobile web, research, study, usage on 2008-04-02 -All Annotations (0) -About

more fromrubiconconsulting.com