Home
Frederik Van Zande's Library tagged → View Popular
Streams, Walls, and Feeds: Distributing Content Through Social Networks and RSS (Jakob Nielsen's Alertbox)
"Users like the simplicity of messages that pass into oblivion over time, but were frequently frustrated by unscannable writing, overly frequent postings, and their inability to locate companies on social networks. "
A List Apart: Articles: Beyond Goals: Site Search Analytics from the Bottom Up
Avinash Kaushik demonstrated that site search analytics (SSA) is a powerful tool you can use to assess customer intent quantitatively. In SSA, as with all flavors of web analytics (WA), you can work from the top-down; by starting with clear, measurable metrics based on your organization’s goals, you can benchmark and continually optimize the performance of your content and designs. While goal-driven analysis is wonderfully useful, we’ll explore a different, “bottom-up” approach that relies on pattern analysis and failure analysis to help you understand your users’ intent in qualitative ways that complement the top-down approach.
Neuromarketing » Emotional Ads Work Best
The idea that ads that engage us emotionally work better than those that don’t might provoke a, “Well, duhhh!” reaction from Neuromarketing readers. Surprisingly, though, I still encounter business executives who don’t believe they are swayed by emotional factors when buying things, and often doubt that others are either. So, for those uber-rational decision-makers, here’s the hard data…
WebAIM: Screen Reader Survey Results
In December 2008 through January 2009, WebAIM conducted a survey of preferences of screen reader users. We received 1121 valid responses to the screen reader survey, which was conducted Dec. 2008 - Jan. 2009. The response was amazing. Below are the initial quantitative results and a few observations on the survey results. More in-depth analysis and documentation on the free-form responses will be available in the future.
Blasting the Myth of the Fold - Boxes and Arrows: The design behind the design
We are all well aware that web design is not an easy task. There are many variables to consider, some of them technical, some of them human. The technical considerations of designing for the web can (and do) change quite regularly, but the human variables change at a slower rate. Sometimes the human variables change at such a slow rate that we have a hard time believing that it happens.
Digital Design Blog » Blog Archive » Scrolling: Do They or Don’t They? A Data-Driven Analysis
We’ve all heard it: “Web users don’t scroll.”
But through our analytics work, our team has found very little actual data to support that common web myth. In fact, one of our biggest clients knows that users can be motivated to scroll down even the longest page (89% of users scrolled a long story page, and fully 60% saw 90% of the page).
Reducing Customer Anxiety About Products on Product Pages | Get Elastic
he final variable in the Marketing Experiments conversion sequence is “a” for anxiety about following through with a purchase.
Some of this anxiety is about the product, some is about you as a retailer. You must address both. And unlike friction (resistance) which must be minimized and balanced with an attractive incentive, anxiety needs aggressive overcorrection on your website.
Ecommerce anxiety comes in a number of flavors, including fears about:
* Quality of the product
* Quality and reliability of your customer service
* Will the item arrive on time?
* Will the product be as described or as appears on screen? Is it the right color or size?
* Will it fit? Is this item true to size?
* What if the product needs to be returned?
* Is this site secure (privacy, credit card information)?
* Is this really the best price?
Today’s post will focus on anxiety on the product page specifically.
SitePoint » 10 Ways to Spy on Your Competitors
Don’t look now, but your competition is up to things. What sort of things? That’s hard to say. It could be innocuous stuff you don’t have to worry about, but maybe they’re quietly launching a new product or service that is so awesome it will ruin your business! Or, perhaps they’re suffering through a bout of bad press that you should really be taking advantage of. The biggest problem is not that your competition is up to something, but that you don’t know about it. Thankfully, there’s this thing called the Internet, and by utilizing it you can keep track of your what your competitors are up to. Check out our list of 10 ways to watch your competitors below, and share other methods or tools that you use in the comments.
Report: Corporate Blogs Not Trusted - ReadWriteWeb
According to a new report by Forrester Research, corporate blogs are the least trusted information source of all. Only 16% of online consumers who read corporate blogs say that they trust them. You can grab a copy of this report for free by filling in a form at Forrester. The full trust scale is below, with 'Email from people you know' the most trusted at 77%.
What's the Buzz? - eKstreme.com
hat the Buzz? is a keyword research tool with one simple aim: to find out who's talking about a certain keyword. To do that, it does five things:
* It displays the Technorati Blog Popularity Chart, showing how popular the keyword has been blogged about in the past 90 days
* It displays the Google Trends chart for the keyword
* It finds blog posts tagged with the keyword
* It finds blog posts containing the keyword (a straight-forward search)
* It finds social bookmarks tagged with the keywords
What Do Shoppers Research on the Web? - eMarketer
A growing body of market research shows the rising impact of Internet research on store spending. Many consumers prefer to shop for high-touch and expensive products in stores where they can feel items and talk in person with a sales associate.
Beyond SEO: Applications of Keyword Research | The Invesp Blog: E-commerce and Landing page Optimization
When you think of keyword research, you likely associate it with search engine optimization and the importance of including keywords in various tags and body copy to appear higher in search results. But keyword research is essential to your entire online marketing strategy, and has applications beyond SEO, including: Information Architecture.
More CSS Performance Testing (pt 3) by jpsykes
This is now the 3rd part of my current adventures in looking into CSS performance and how it performs in various states across various browsers.
Usability News - Welcome to the Weekend Web
Welcome to the weekend Web, where people are spending a bigger slice of time online via wireless devices — and using a different set of sites than during the workweek. "At Google, we see the majority of our desktop traffic [in the US] during weekdays," says Matt Waddell, chief of staff for Google Mobile. "On mobile, the situation is completely reversed." Mobile browsing surged 89% in the past year, with mobile page views increasing by 127%, according to researcher M:Metrics. The increase reflects growing availability of all-you-can eat data plans and increasingly sophisticated handheld devices such as the Apple iPhone.
-
"At Google, we see the majority of our desktop traffic [in the US] during weekdays," says Matt Waddell, chief of staff for Google Mobile. "On mobile, the situation is completely reversed." Mobile browsing surged 89% in the past year, with mobile page views increasing by 127%, according to researcher M:Metrics. The increase reflects growing availability of all-you-can eat data plans and increasingly sophisticated handheld devices such as the Apple iPhone.
SurveyMonkey.com - Powerful tool for creating web surveys. Online survey software made easy!
Intelligent survey software for primates of all species. SurveyMonkey has a single purpose: to enable anyone to create professional online surveys quickly and easily. Find out what everyone is talking about..
The Apple iPhone: Successes and Challenges for the Mobile Industry
The Apple iPhone is easily the most publicized new mobile device in recent memory.
But despite all the discussion about the product, there's relatively little hard
information available to the public on its impact. How is it being used? What effect is
it having on customers and on the technology industry?
Flights Online - usabilty study - webcredible
extended usability study about online travel booking systems
Selected Tags
Related Tags
Sponsored Links
Top Contributors
Groups interested in research
-
web 2.0 research
A collection of resources f...
Items: 31 | Visits: 2494
Created by: Mark Marino
-
Online identity research
Collection of resources for...
Items: 277 | Visits: 2314
Created by: Adam Bohannon
-
Biology
focus on science of living ...
Items: 65 | Visits: 1894
Created by: Sheryl A. McCoy
Diigo is about better ways to research, share and collaborate on information. Learn more »
Join Diigo