Frederik Van Zande's Library tagged → View Popular
Tracking New RSS Subscribers With Google Analytics (To Understand Them Better)
"For a website, gaining RSS subscribers requires hard work as visitors prefer to subscribe websites with fresh/quality content & expect this to be continious.
On the other hand, RSS subscribers are very valuable loyal readers which follow the website regularly.
So, for a website, it is very important to analyze "how visitors become RSS readers" like:
* from which websites do they reach to yours
* which page of yours is the one that gains you most subscribers, etc.
Google Analytics, besides all the simplicity it offers, has a very functional event tracking method for analyzing custom events which we will be using to track new RSS subscriptions and see how to analyzing them deeper."
Selenium web application testing system
"Selenium is a suite of tools to automate web app testing across many platforms.
Selenium...
* runs in many browsers and operating systems
* can be controlled by many programming languages and testing frameworks. "
Giraffe Forum » Speed on the Web
"Old-school marketing is about getting customers to do things. Web marketing is about helping customers do things. There’s a world of a difference. "
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Old-school marketing is about getting customers to do things. Web marketing is about helping customers do things.
Lazy Load Plugin for jQuery
"Lazy loader is a jQuery plugin written in JavaScript. It delays loading of images in (long) web pages. Images outside of viewport (visible part of web page) wont be loaded before user scrolls to them. This is opposite of image preloading.
Using lazy load on long web pages containing many large images makes the page load faster. Browser will be in ready state after loading visible images. In some cases it can also help to reduce server load."
A List Apart: Articles: Testing Search for Relevancy and Precision
Despite the fact that site search often receives the most traffic, it’s also the place where the user experience designer bears the least influence. Few tools exist to appraise the quality of the search experience, much less strategize ways to improve it. When it comes to site search, user experience designers are often sidelined like the single person at an old flame’s wedding: Everything seems to be moving along without you, and if you slipped out halfway through, chances are no one would notice. But relevancy testing and precision testing offer hope. These are two tools you can use to analyze and improve the search user experience.
When Landing Page Optimization Isn’t Enough | FutureNow's GrokDotCom / Marketing Optimization Blog
As I was preparing for my SES Extreme Makeover session, analyzing the lucky businesses that were chosen for a free makeover, I became fascinated with a particular e-commerce site.
There was no question that the pages on this site performed exceptionally well. Bounces were under 20 percent and the exit rates were very low. I also knew this company had been testing using Google Website Optimizer.
SEOmoz | Perfecting Keyword Targeting & On-Page Optimization
If you're in SEO, you probably hear this question a lot. Sadly, there's no cut and dry answer, but there are sets of best practices we can draw from and sharpen to help get close. In this blog post, I'm going to share our top recommendations for achieving on-page, keyword-targeting "perfection," or, at least, close to it. Some of these are backed by data points, correlation studies and extensive testing while others are simply gut-feelings based on experience. As with all things SEO, we recommend constant testing and refinement, though this knowledge can help you kick-start the process.
Clever PNG Optimization Techniques | How-To | Smashing Magazine
As a web designer you might be already familiar with the PNG image format which offers a full-featured transparency. It’s a lossless, robust, very good replacement of the elder GIF image format. As a Photoshop (or any other image editor) user you might think that there is not that many options for PNG optimization, especially for truecolor PNG’s (PNG-24 in Photoshop), which doesn’t have any. Some of you may even think that this format is “unoptimizable”. Well, in this post we’ll try to debunk this myth.
Clever JPEG Optimization Techniques | How-To | Smashing Magazine
When people talk about image optimization, they consider only the limited parameters offered by popular image editors, like the “Quality” slider, the number of colors in the palette, dithering and so on. Also, a few utilities, such as OptiPNG and jpegtran, manage to squeeze extra bytes out of image files. All of these are pretty well-known tools that provide Web developers and designers with straightforward techniques of image optimization.
In this article, we’ll show you a different approach to image optimization, based on how image data is stored in different formats. Let’s start with the JPEG format and a simple technique called the eight-pixel grid.
Improve your jQuery - 25 excellent tips
jQuery is awesome. I've been using it for about a year now and although I was impressed to begin with I'm liking it more and more the longer I use it and the more I find out about it's inner workings.
I'm no jQuery expert. I don't claim to be, so if there are mistakes in this article then feel free to correct me or make suggestions for improvements.
eKomi - Guaranteed real customer feedback - the new type of seal of approval
eKomi is a leading independent quality rating system for online businesses, similar to the rating systems of eBay and Amazon. With a authentic seal of approval you can boost trust of new customers and prove yourself to be a serious top-quality merchant.
Give your customers the opportunity to independently give their feedback, help your visitors decide upon their purchase, collect highly valuable customer feedback information, and increase your revenues.
Retailer Reputation: Showing Off Your Street Cred | Get Elastic
Meghan Keane from eConsultancy reported recent findings from Webcredible’s “ecommerce persuasion poll.” Of 1300 online shoppers surveyed, the top reason shoppers purchase from one website over another is seller reputation (28%) followed by price (26%).
Let's make the web faster - Google Code
What would be possible if browsing the web was as fast as turning the pages of a magazine? We invite you to join us in exploring and innovating across the entire spectrum of performance - from Internet protocols to the browser to website development. Together, let's make the web faster!
The Shopping Cart: How to Answer the 5 Unanswered Customer Questions | FutureNow's GrokDotCom / Marketing Optimization Blog
Here are 5 key, unanswered questions (beyond shipping costs) of the shopping cart:
1. Do you offer alternate forms of payment (aside from credit card)?
2. Are you safe and secure?
3. Why are you asking for this information?
4. Do I have to set up an account to buy?
5. Do I get to review my order before we transact?
Measuring and Improving Cross-Sell and Upsell | Get Elastic
Cross-selling and upselling is a popular tactic among online retailers in hopes of increasing average order value, items per sale and improving customer service with relevant suggestions. Amazon shared that cross-sells were responsible for 35% of its sales in 2006! According to the e-tailing group’s 8th Annual Merchant Survey Report (of 190 ecommerce executives), 55% of retailers will include cross-selling and upselling in their merchandising activities this year.
But cross-selling and upselling is one of the most difficult activities to do well and effectively measure, as evidenced in the e-tailing group’s findings:
First 2 Words: A Signal for the Scanning Eye (Jakob Nielsen's Alertbox)
Testing how well people understand a link's first 11 characters shows whether sites write for users, who typically scan rather than read lists of items.
Conversion Improvements: A Primer for Getting Started | Practical eCommerce
The ecommerce business is partly a numbers game. And the object of the game is to increase your sales and profitability. You need to understand how your site's visitors are converted to buying customers. Not that you need to immerse yourself in the minutiae of data that many web statistics programs produce, but to reach your site's sales potential, you need to have an understanding of its key numbers and have a simple method for tracking them over time.
12 Techniques to Increase White Paper Leads | FutureNow's GrokDotCom / Marketing Optimization Blog
Are you selling your white papers short with poor merchandising?
Many sites offering “free” white papers, case studies, or resources in exchange for some visitor information utterly fail to merchandise their downloads. Yet if your website doesn’t treat your white paper as containing valuable information, your visitors won’t either.
Customer Feedback: Persuasion and Usability Matter | Get Elastic
Perhaps one of the most sensitive calls to action (aside from asking for credit card information) is the request for customer feedback (especially when the request is made through the intrusive and long-despised pop up window.)
Speed up your JavaScript, Part 2 | NCZOnline
Last week, I covered the first reason why JavaScript can take too long to execute: too much happening in a loop. There’s a similar problem with functions in that sometimes they’re just doing too much. Usually this means there’s too many loops (as opposed to too much happening in a loop), too much recursion, or simply too many different operations being performed.
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