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Why Gen Y Is Going to Change the Web - ReadWriteWeb

Gen Y is taking over. The generation of young adults that's compromised of the children of Boomers, Generation Jones, and even some Gen X'ers, is the biggest generation since the Baby Boomers and three times the size of Gen X. As the Boomers fade into retirement and Gen Y takes root in the workplace, we're going to see some big changes ahead, not just at work, but on the web as a whole.

Tags: generation Y, Gen Y, future, web, e-marketing, targetgroup on 2008-05-16 and saved by47 people -All Annotations (0) -About

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Mobile Media Will Grow, But When? - eMarketer

Analysys said that most of the growth will not happen until after 2010, when the technical and market environment for mobile media and entertainment is expected to improve.

Tags: mobile web, mobile, e-marketing, future on 2008-04-26 and saved by2 people -All Annotations (0) -About

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What is Music 2.0? - ReadWriteWeb

Music futurist Gerd Leonhard has just released an informative video explaining what music 2.0 is and how the music industry should change to adapt to 'web 2.0' principles. The video is embedded below. Some of the themes are that control doesn't work (e.g. DRM and trying to control networking) and that music is meant to be shared. Even iTunes comes into some criticism - iTunes works great, says Leonhard, but it "is a locked community". Ultimately, Leonhard says that "open is king" and that "we have to give up on the idea of control and move to an open ecosystem in music." Check out the video!

Tags: music 2.0, advertising model, e-marketing, content, future on 2008-04-12 and saved by2 people -All Annotations (0) -About

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newsobserver.com | Expert voice

Philip Meyer doesn't pull punches. He called his last book "The Vanishing Newspaper." The 77-year-old distinguished professor in the School of Journalism and Mass Communication at UNC-Chapel Hill, who is being inducted into the N.C. Journalism Hall of Fame today, says newspapers need to move aggressively online, attract younger readers and create niche products to serve segments of the market.

Tags: future, newspaper, online media, survival on 2008-03-31 -All Annotations (0) -About

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Mobile Web Trends & Products, March '08 Update - ReadWriteWeb

When it comes to keeping track of Mobile Web trends and products, Rudy De Waele has his finger constantly on the pulse. This month Rudy gave a presentation at the Plugg Conference in Brussels about Mobile 2.0. It was an update to the one we featured in September '07 and as usual it is a fantastic overview of the Mobile Web space. I've picked out some highlights below, and embedded the whole slideshow at the conclusion of this post (via Slideshow).

Tags: communication, facebook, future, mobile web, myspace, social networking on 2008-03-31 and saved by7 people -All Annotations (0) -About

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